Service Marketing - Articles - Scientific Research Publishing

Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,483 Downloads 12,456 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,026 Downloads 28,480 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,714 Downloads 35,731 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,520 Downloads 16,388 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,126 Downloads 12,568 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,008 Downloads 12,418 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,687 Downloads 19,462 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2，May 29, 2012

DOI: 10.4236/ti.2012.32008 9,688 Downloads 15,110 Views Citations
On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4，October 23, 2013

DOI: 10.4236/ojl.2013.24011 7,384 Downloads 11,891 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,742 Downloads 6,794 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,105 Downloads 6,163 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025 492 Downloads 2,514 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 413 Downloads 1,522 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 147 Downloads 832 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 126 Downloads 601 Views Citations
A Research on Service Recognition (Articles)

Shuliang Wang, Jingru Tian, Shanshan Zou

iBusiness Vol.3 No.1，March 10, 2011

DOI: 10.4236/ib.2011.31010 4,798 Downloads 8,305 Views Citations
An Ubiquitous Service Mobility Mechanism in the Cross Domain Service Framework (Articles)

Jung-Sik Sung, Jongmoo Sohn, Yoon-Sik Yoo, Jaedoo Huh

Journal of Software Engineering and Applications Vol.5 No.11A，November 30, 2012

DOI: 10.4236/jsea.2012.531103 4,092 Downloads 7,394 Views Citations
This article belongs to the Special Issue on Cloud Computing
Service Mediator Model for Value Co-Creation Based on Service Dominant Logic (Articles)

Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

Journal of Service Science and Management Vol.6 No.1，March 21, 2013

DOI: 10.4236/jssm.2013.61002 5,665 Downloads 9,251 Views Citations
Quality Assessment in the Service Area of Expertise in an Institution of Public Health Sector (Articles)

Jose Antonio Hernández Contreras, María Dolores Esquivel Hernández, Ana María González Ponce

Open Journal of Social Sciences Vol.3 No.1，January 14, 2015

DOI: 10.4236/jss.2015.31007 6,211 Downloads 7,263 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,726 Downloads 12,047 Views Citations

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