On Leadership and It’s Marketing

Jinzhang Gao

School of Business Administration of Zhengzhou Institute of Aeronautical Industry Management, Zhengzhou, China.

DOI: 10.4236/ojl.2013.24011                

Abstract

Leadership is a kind of scarce resources and a determinable factor in an organization. Effective leadership is one of the key factors in its growth, change and regeneration whereas currently, leaders in some organizations do not have the leadership in match with their development and leadership resource is out of proportion of the highly-developed economy which prevents organizations from developing. Leadership is a leader’s most significant peculiarity and his developing in leadership contributes most greatly to the organization. Effective leadership depends on leadership marketing as well as the cultivating and developing. Based on marketing researches, this paper mainly studies individual leadership, group leadership and organizational leadership so as to lead to more researches and studies.

Keywords

Lead; Leadership; Leadership Marketing

Conflicts of Interest

The authors declare no conflicts of interest.

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