Brand Transparency - Articles - Scientific Research Publishing

The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3，March 11, 2015

DOI: 10.4236/fns.2015.63033 3,840 Downloads 5,288 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 7,032 Downloads 8,940 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,556 Downloads 3,676 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 203 Downloads 1,349 Views Citations
Transparency of Cosmic Radio Waves Caused by Seismic and Volcano Activities (Articles)

S. Koshevaya, Yu. Kotsarenko, J. A. Escobedo, A. Kotsarenko, V. Yutsis

Journal of Electromagnetic Analysis and Applications Vol.6 No.11，September 29, 2014

DOI: 10.4236/jemaa.2014.611034 3,068 Downloads 3,869 Views Citations
Determinants of Accountability in the Bureaucracy: The Case of Nepal (Articles)

Ramesh C. Paudel, Anil Kumar Gupta

Modern Economy Vol.10 No.9，September 23, 2019

DOI: 10.4236/me.2019.109131 1,483 Downloads 5,725 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 8,087 Downloads 11,285 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,443 Downloads 4,112 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,834 Downloads 6,668 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,389 Downloads 2,673 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,329 Downloads 2,375 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 2,048 Downloads 15,244 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,907 Downloads 23,608 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,832 Downloads 14,252 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,809 Downloads 6,897 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,019 Downloads 8,412 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,558 Downloads 5,228 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,077 Downloads 4,694 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 523 Downloads 7,268 Views Citations
The Use of Biometric Attendance Recording System (BARS) and Its Impact on the Work Performance of Cabanatuan City Government Employees (Articles)

Gladys Anne C. Villaroman, Anthony B. San Pedro, Khristopher M. Bacani, Erlinda R. Clerigo, Aron T. Hipos

Open Access Library Journal Vol.5 No.1，January 29, 2018

DOI: 10.4236/oalib.1104273 4,942 Downloads 13,282 Views Citations

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