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Open Journal of Social Sciences
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Open Journal of Social Sciences
ISSN Print:
2327-5952
ISSN Online:
2327-5960
www.scirp.org/journal/jss
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jss@scirp.org
Google-based Impact Factor:
1.63
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"
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
"
written by
Cancan Lu
,
published by
Open Journal of Social Sciences
,
Vol.2 No.9, 2014
has been cited by the following article(s):
Google Scholar
CrossRef
[1]
Gaining competitive advantage through destination branding: a factorial analysis
Anatolia
,
2022
[2]
СЕГМЕНТАЦИЯ И РЕАКТИВАЦИЯ ПОЛЬЗОВАТЕЛЬСКОЙ БАЗЫ В БАНКОВСКОМ СЕКТОРЕ
Бизнес и дизайн ревю
,
2021
[3]
Leveraging on place brand architecture for competitive advantage: A mediated regression analysis
Journal of Tourism Quarterly
,
2021
[4]
Destination branding analytical study applied to Sultanate of Oman as a tourism destination
2018
[5]
A stakeholder-oriented conceptual framework to measure brand equity of nation of FDI
2018
[6]
Corporate brand: future and challenges
2015
[7]
Corporate brand: Expert interviews
2015
[8]
CORPORATE BRAND
Corporate Branding: Areas, arenas and approaches
,
2015
[9]
Corporate brand: Asia
Corporate Branding
,
2015
[10]
Brand Building Activities of Service Sector MSMEs: Insights from Owner-Managers in India
[1]
Gaining competitive advantage through destination branding: a factorial analysis
Anatolia
,
2023
DOI:
10.1080/13032917.2022.2051056
[2]
Gaining competitive advantage through destination branding: a factorial analysis
Anatolia
,
2022
DOI:
10.1080/13032917.2022.2051056
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