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Open Journal of Business and Management

Open Journal of Business and Management

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org
"The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior"
written by Yuan Yuan, Ming Lei,
published by Open Journal of Business and Management, Vol.5 No.1, 2017
has been cited by the following article(s):
  • Google Scholar
  • CrossRef
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[4] PERAN MEDIASI LOYALITAS SIKAP, KOMITMEN DAN KEPUASAN PELANGGAN DALAM HUBUNGAN ANTARA KETERIKATAN MEREK EMOSIONAL DENGAN …
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[5] Exploring the factors that impact attitude to purchase: A spotlight on counterfeit luxury handbags among Durban's emergent black middle-class females
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[6] Perilaku Positif Dan Negatif Konsumen Akibat Keterikatan Merek: Gaya Keterikatan Sebagai Pemoderasi
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[7] Attachment styles and customers' long‐term relationships in a service context
International Journal of Consumer …, 2022
[8] The Negative Side Of Brand Attachment In Producing Negative Consumer Behavior
MIX: Jurnal Ilmiah …, 2021
[9] The Forensic Analysis of Likelihood of Confusion among Brand Names: Case of Adidas and Abidas
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[10] Exploring the Factors that Impact on the Attitude to Purchase: A spotlight on counterfeit luxury handbags among Durban's emergent Black Middle-class Females
2020
[11] Exploring self-based consumer behaviour approaches to understanding demand reduction for rhino horn and ivory
2020
[12] Negative outcomes of positive brand relationships
2019
[13] Pengaruh Brand Satisfaction Terhadap Brand Trust, Brand Attachment Dan Brand Loyalty
2017
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