Marketing Strategy and Activities - Articles - Scientific Research Publishing

Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B，January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,376 Downloads 5,072 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2，June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,762 Downloads 14,272 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3，July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,750 Downloads 7,837 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1，February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,645 Downloads 2,689 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1，January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,058 Downloads 2,171 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2，February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,533 Downloads 12,956 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10，October 20, 2020

DOI: 10.4236/oalib.1106801 440 Downloads 1,559 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10，October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 661 Downloads 2,922 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113641 25 Downloads 255 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7，July 11, 2025

DOI: 10.4236/ajibm.2025.157044 7 Downloads 78 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4，April 11, 2023

DOI: 10.4236/jss.2023.114002 172 Downloads 1,389 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2，February 29, 2024

DOI: 10.4236/me.2024.152009 356 Downloads 1,683 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,611 Downloads 18,713 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 529 Downloads 2,536 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 201 Downloads 1,593 Views Citations
The Influence of Structured and Unstructured After-School Activities on Academic Performance of Junior High School Students in Cape Coast Metropolis in the Central Region of Ghana (Articles)

David Turkson, Francis Britwum, Abraham Yeboah

Creative Education Vol.12 No.2，February 10, 2021

DOI: 10.4236/ce.2021.122025 1,928 Downloads 5,656 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 14,017 Downloads 26,198 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 74 Downloads 470 Views Citations
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,557 Downloads 12,767 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,108 Downloads 29,119 Views Citations

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