Marketing Orientation - Articles - Scientific Research Publishing

The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2，May 29, 2012

DOI: 10.4236/ti.2012.32008 9,685 Downloads 15,094 Views Citations
On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4，October 23, 2013

DOI: 10.4236/ojl.2013.24011 7,382 Downloads 11,881 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,742 Downloads 6,791 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,103 Downloads 6,154 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025 492 Downloads 2,499 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 412 Downloads 1,515 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 142 Downloads 786 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 121 Downloads 566 Views Citations
High-Efficiency Solar Electricity of Umbrella by TRIZ Analysis (Articles)

Jung-Hui Chao, Cheng-Yu Peng

Energy and Power Engineering Vol.8 No.2，February 16, 2016

DOI: 10.4236/epe.2016.82005 5,047 Downloads 10,053 Views Citations
Entrepreneurial Orientation and Financial Resources Availability as Determinants of Firms’ Growth (Articles)

Mario Mustilli, Eugenio D’Angelo, Francesco Campanella, Domenico Graziano

Modern Economy Vol.8 No.2，February 24, 2017

DOI: 10.4236/me.2017.82021 1,678 Downloads 3,461 Views Citations
Entrepreneurial Orientation and Firm Performance of Tourist Accommodation Establishment in Ghana (Articles)

Edward Nii Amar Amarteifio, Senyo Agbeblewu

Open Journal of Business and Management Vol.8 No.4，July 20, 2020

DOI: 10.4236/ojbm.2020.84103 896 Downloads 2,750 Views Citations
Moral Considerations in Political Decision-Making: Differences by Political Orientation and Gender (Articles)

Christina M. Frederick, Shawn Doherty

Open Journal of Social Sciences Vol.11 No.9，September 18, 2023

DOI: 10.4236/jss.2023.119019 164 Downloads 788 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,721 Downloads 12,037 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,021 Downloads 12,779 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,909 Downloads 8,719 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 378 Downloads 2,210 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 337 Downloads 1,674 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 392 Downloads 2,292 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 398 Downloads 1,739 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 584 Downloads 3,327 Views Citations

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