Brand Awareness - Articles - Scientific Research Publishing

Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1，January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,135 Downloads 10,222 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3，October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,564 Downloads 10,286 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1，January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,740 Downloads 7,249 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2，February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,488 Downloads 19,358 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,841 Downloads 2,630 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,724 Downloads 3,931 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,074 Downloads 3,799 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 764 Downloads 1,881 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4，November 4, 2020

DOI: 10.4236/jtst.2020.64015 787 Downloads 3,989 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 275 Downloads 1,072 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 229 Downloads 1,368 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6，December 4, 2015

DOI: 10.4236/tel.2015.56081 5,908 Downloads 9,102 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6，December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,680 Downloads 10,885 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,362 Downloads 2,838 Views Citations
English Vocabulary Teaching from a Cognitive Perspective (Articles)

Yun Chang, Bingyu Li, Junqing Lu

Open Access Library Journal Vol.8 No.9，September 7, 2021

DOI: 10.4236/oalib.1107777 485 Downloads 4,242 Views Citations
The VL2-Spoken Language Phonological Awareness (VL2-SLPA) Measure (Articles)

M. Diane Clark

Psychology Vol.3 No.10，October 23, 2012

DOI: 10.4236/psych.2012.310137 4,896 Downloads 7,209 Views Citations
Kant on Self-Awareness (Articles)

Thomas W. Smythe

Open Journal of Philosophy Vol.3 No.4，November 28, 2013

DOI: 10.4236/ojpp.2013.34077 14,145 Downloads 31,832 Views Citations
The Influence of Visual Distraction on Awareness Test (Articles)

Rachel Yen-Ting Lo, Mein-Woei Suen

Sociology Mind Vol.4 No.4，October 7, 2014

DOI: 10.4236/sm.2014.44026 4,706 Downloads 5,819 Views Citations
The Development Track and Influencing Factors of Reading Ability of Chinese Elementary English Learners (Articles)

Xiaohui Fu, Keyi Lou, Zhiqi Zhu, Liu Yang

Open Access Library Journal Vol.8 No.4，April 29, 2021

DOI: 10.4236/oalib.1107289 308 Downloads 927 Views Citations
Prevalence, Awareness and Risk Factors for Hypertension in Adults Attending a Tertiary Hospital in South-East Nigeria (Articles)

Jideuma Egwim, Osarieme Omokhua, Bede Azudialu, Hope Igbonagwam, Nkechinyere Oke, Uzoma Amajo, Frances Ugonne Ogunnaya

Open Journal of Clinical Diagnostics Vol.14 No.2，April 9, 2024

DOI: 10.4236/ojcd.2024.142002 282 Downloads 1,714 Views Citations

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