Consumer Preferences - Articles - Scientific Research Publishing

Research on Simple Game Behaviors among Subjects in the Green Logistics Field (Articles)

Chenxi Guo

American Journal of Industrial and Business Management Vol.12 No.9，September 21, 2022

DOI: 10.4236/ajibm.2022.129076 168 Downloads 722 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12，November 11, 2022

DOI: 10.4236/jss.2022.1012016 349 Downloads 5,503 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2，March 22, 2023

DOI: 10.4236/ojbm.2023.112032 644 Downloads 2,885 Views Citations
Effect of Soursop Puree and Gum Arabic on the Sensory Properties of Non-Dairy Coconut Milk-Based Ice Cream (Articles)

Sarah N. Mulwa, Symon M. Mahungu, Benard K. Muinde

Food and Nutrition Sciences Vol.14 No.7，July 25, 2023

DOI: 10.4236/fns.2023.147044 238 Downloads 1,471 Views Citations
This article belongs to the Special Issue on Food, Health, and Environmental Sustainability
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 493 Downloads 4,121 Views Citations
Consumer Hegemony on Social Media in the Digital Disruption Era (Articles)

Fathima Razeena Abdul Razick, Udeshika de Silva, Minali Wadu Mesthri

Journal of Human Resource and Sustainability Studies Vol.11 No.3，August 24, 2023

DOI: 10.4236/jhrss.2023.113028 228 Downloads 1,874 Views Citations
Consumer Protection in Islamic Contracts: The Case of the Murabahah Contract in Morocco (Articles)

Fares Laita Ibtihal

Beijing Law Review Vol.14 No.3，September 11, 2023

DOI: 10.4236/blr.2023.143068 142 Downloads 728 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 249 Downloads 1,011 Views Citations
Perception and Concerns of Consumers on Food Safety and Factors Influencing Purchase of Vended Foods (Articles)

Rita Adasi Fenteng, Sharon A. Atakpa, Nana Ama Donkor-Boateng

Open Access Library Journal Vol.10 No.11，November 21, 2023

DOI: 10.4236/oalib.1110892 154 Downloads 2,554 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 414 Downloads 1,791 Views Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6，June 21, 2024

DOI: 10.4236/jss.2024.126014 95 Downloads 857 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6，June 28, 2024

DOI: 10.4236/oalib.1111244 163 Downloads 1,183 Views Citations
How Retail Store Accommodations for the Visually Impaired Affects the Shopping Experience of the Non-Visually Impaired (Articles)

Sungjoon Choo

Open Journal of Business and Management Vol.12 No.5，August 23, 2024

DOI: 10.4236/ojbm.2024.125154 105 Downloads 757 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11，November 26, 2024

DOI: 10.4236/oalib.1112490 33 Downloads 223 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11，November 26, 2024

DOI: 10.4236/jcc.2024.1211009 198 Downloads 1,085 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4，November 29, 2024

DOI: 10.4236/blr.2024.154107 35 Downloads 187 Views Citations
Beer Talk: When Consumer Culture Makes Work Meaningful (Articles)

Christopher S. Elliott

Journal of Service Science and Management Vol.17 No.6，December 10, 2024

DOI: 10.4236/jssm.2024.176027 55 Downloads 260 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6，December 24, 2024

DOI: 10.4236/ojs.2024.146035 71 Downloads 417 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1，January 9, 2025

DOI: 10.4236/ojbm.2025.131016 96 Downloads 543 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2，April 30, 2025

DOI: 10.4236/tel.2025.152030 33 Downloads 224 Views Citations

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