Place Brand - Articles - Scientific Research Publishing

Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,319 Downloads 6,439 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 7,029 Downloads 8,929 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,550 Downloads 3,658 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 199 Downloads 1,324 Views Citations
Place Attachment in Seven Areas of Tirana, Albania (Articles)

Peter Nientied, Sotir Dhamo, Dorina Papa, Merita Toska

Current Urban Studies Vol.7 No.2，June 20, 2019

DOI: 10.4236/cus.2019.72010 1,042 Downloads 2,494 Views Citations
Aristotle’s Definition of Place and of Matter (Articles)

Peter Drum

Open Journal of Philosophy Vol.1 No.1，August 17, 2011

DOI: 10.4236/ojpp.2011.11006 19,309 Downloads 36,726 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 8,086 Downloads 11,275 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,443 Downloads 4,111 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,834 Downloads 6,665 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,386 Downloads 2,665 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,327 Downloads 2,367 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 1,993 Downloads 14,825 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,907 Downloads 23,606 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,829 Downloads 14,239 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,808 Downloads 6,892 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,019 Downloads 8,399 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,557 Downloads 5,220 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,073 Downloads 4,676 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 517 Downloads 7,103 Views Citations
The Impact of Hi-Technology Navigation Systems on the Reading of the Five Elements of Urban Design, Using the Case of the Central District of Hong Kong (Articles)

Hee Sun (Sunny) Choi, Xinyi Yang

Current Urban Studies Vol.10 No.3，September 29, 2022

DOI: 10.4236/cus.2022.103027 192 Downloads 802 Views Citations

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