Brand Internationalization - Articles - Scientific Research Publishing

Research on the Brand Internationalization Strategy of BYD’s New Energy Vehicle (Articles)

Chacha Rodgers Wilson, Mingwu Li

Open Access Library Journal Vol.12 No.9, September 29, 2025

DOI: 10.4236/oalib.1113505 127 Downloads 1,398 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,154 Downloads 9,354 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,648 Downloads 4,072 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 327 Downloads 2,395 Views Citations
Re-Internationalization v/s Initial Internationalization: Comparison of Modes of Operations (Articles)

Salman Ali

Theoretical Economics Letters Vol.9 No.1, February 15, 2019

DOI: 10.4236/tel.2019.91017 1,316 Downloads 3,224 Views Citations
The Impact of RMB International on Pricing Power of China’s Bulk Stock (Articles)

Ting Wang

Journal of Financial Risk Management Vol.7 No.1, March 30, 2018

DOI: 10.4236/jfrm.2018.71009 1,098 Downloads 3,311 Views Citations
Research on the Internationalization Process of Chinese Hotel Management Groups
—Taking Jinjiang Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.1, December 17, 2024

DOI: 10.4236/ojbm.2025.131003 92 Downloads 925 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,265 Downloads 12,067 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,532 Downloads 4,519 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,464 Downloads 2,946 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,418 Downloads 2,898 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 4,150 Downloads 31,031 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,132 Downloads 24,164 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,986 Downloads 14,924 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,917 Downloads 7,255 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,346 Downloads 10,067 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,642 Downloads 5,586 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,208 Downloads 5,240 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 849 Downloads 13,284 Views Citations
Path Selection of Renminbi (RMB) Internationalization under “The Belt and Road” (B & R) Initiative (Articles)

Siqi Xia

American Journal of Industrial and Business Management Vol.8 No.3, March 27, 2018

DOI: 10.4236/ajibm.2018.83045 3,063 Downloads 7,554 Views Citations

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