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D. Morschett, H. Schramm-Klein and B. Swoboda, “Decades of Research on Market Entry Modes: What do We Really Know about External Antecedents of Entry Mode Choice?” Journal of International Management, Vol. 16, No. 1, 2010, pp. 60-77.
doi:10.1016/j.intman.2009.09.002
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