Author(s)

Xiaotun Chen, Yuxin Cao

School of Economics and Management, Shaanxi University of Science and Technology, Xi’an, China.

With the rise of a new round of industrial revolution, the shape of the global economy is gradually transforming into digitalization. As an important part of the modern financial industry, the banking industry is facing profound changes. We conducted in-depth interviews with various types of staff in bank branches to analyze the impact of perceived stress on individual performance of bank branch staff in digital transformation. The study found that different roles in bank branches face different work pressures, and different stress perceptions have different impacts on their individual performance. This paper analyzes the impact of stress perception on individual performance in digital transformation by classifying bank branch staff into branch managers, operation supervisors, branch service staffs and account managers, and puts forward targeted management suggestions accordingly.

Bank Branches, Digital Transformation, Perceived Stress, Individual Performance

Chen, X. and Cao, Y. (2023) The Impact of Perceived Stress on Individual Performance of Bank Branch Personnel in Digital Transformation. Journal of Human Resource and Sustainability Studies, 11, 759-768. doi: 10.4236/jhrss.2023.114042.