Brand Building - Articles - Scientific Research Publishing

The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9，September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,296 Downloads 4,885 Views Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1，February 3, 2021

DOI: 10.4236/jhrss.2021.91001 595 Downloads 1,349 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4，April 26, 2021

DOI: 10.4236/oalib.1107351 1,257 Downloads 6,583 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7，July 12, 2021

DOI: 10.4236/oalib.1107489 273 Downloads 1,203 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4，July 30, 2021

DOI: 10.4236/ojbm.2021.94110 717 Downloads 3,642 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2，April 29, 2022

DOI: 10.4236/jssm.2022.152008 381 Downloads 1,760 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12，November 11, 2022

DOI: 10.4236/jss.2022.1012016 342 Downloads 5,479 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 492 Downloads 4,104 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 249 Downloads 1,009 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154019 150 Downloads 536 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3，June 27, 2024

DOI: 10.4236/jssm.2024.173014 205 Downloads 1,196 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7，July 25, 2024

DOI: 10.4236/jss.2024.127030 183 Downloads 898 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8，August 22, 2024

DOI: 10.4236/oalib.1111999 121 Downloads 806 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4，November 29, 2024

DOI: 10.4236/blr.2024.154107 34 Downloads 184 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 46 Downloads 240 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3，July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,318 Downloads 4,817 Views Citations
Multivariate Quality Loss Model and its Coefficient Determination (Articles)

Shuhai Fan, Xia Cao

Journal of Service Science and Management Vol.3 No.1，March 29, 2010

DOI: 10.4236/jssm.2010.31013 7,355 Downloads 11,281 Views Citations
Design of Building Monitoring Systems Based on Wireless Sensor Networks (Articles)

Qifen Dong, Li Yu, Huanjia Lu, Zhen Hong, Yourong Chen

Wireless Sensor Network Vol.2 No.9，September 30, 2010

DOI: 10.4236/wsn.2010.29085 8,617 Downloads 17,420 Views Citations
Importance of CO₂ Emissions in Construction Phase. Two Case Studies: New Construction and Renovated Building (Articles)

Gonzalo Fernandez-Sanchez, Fernando Rodriguez-Lopez

Low Carbon Economy Vol.3 No.1，March 16, 2012

DOI: 10.4236/lce.2012.31002 6,860 Downloads 12,076 Views Citations
Neural Network Approach to Response of Buildings Due to Earthquake Excitation (Articles)

Sayantan Chakraborty, Prashant Kumar, Swapan Kumar Chakraborty

International Journal of Geosciences Vol.3 No.3，July 19, 2012

DOI: 10.4236/ijg.2012.33063 5,010 Downloads 7,879 Views Citations

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