Digital Advertising Effectiveness - Articles - Scientific Research Publishing

Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5, May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,793 Downloads 19,299 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 501 Downloads 3,644 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 595 Downloads 5,552 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 259 Downloads 964 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 753 Downloads 7,480 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 257 Downloads 1,184 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 247 Downloads 1,777 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 150 Downloads 552 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 134 Downloads 1,035 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 85 Downloads 659 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 124 Downloads 1,296 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 139 Downloads 1,199 Views Citations
Research on Enhancing the Effectiveness of Staff-Training in Private Enterprise (Articles)

Yang Hu, Xinrong Yang

iBusiness Vol.2 No.1, March 26, 2010

DOI: 10.4236/ib.2010.21011 11,298 Downloads 17,650 Views Citations
Effectiveness and Efficiency of Educational Measures: Evaluation Practices, Indicators and Rhetoric (Articles)

Federica Cornali

Sociology Mind Vol.2 No.3, July 13, 2012

DOI: 10.4236/sm.2012.23034 10,920 Downloads 18,954 Views Citations
The Importance of Teacher's Effectiveness (Articles)

Elizabeth Block, Fran Crochet, Leslie Jones, Tiffany Papa

Creative Education Vol.3 No.6A, October 25, 2012

DOI: 10.4236/ce.2012.326173 9,334 Downloads 16,966 Views Citations
This article belongs to the Special Issue on Higher Education
Intrauterine balloon tamponade in the management of severe postpartum hemorrhage: A case series from a busy UK district general hospital (Articles)

Sahithi Tirumuru, Samiramis Saba, Hassan Morsi, Basem Muammar

Open Journal of Obstetrics and Gynecology Vol.3 No.1A, February 4, 2013

DOI: 10.4236/ojog.2013.31A025 6,777 Downloads 11,986 Views Citations
This article belongs to the Special Issue on Human Pregnancy and Parturition Clinical Management
Computational Model of Successful Mobilization of Voluntary Firefighters (Articles)

Joze Srekl

Open Journal of Safety Science and Technology Vol.4 No.1, March 11, 2014

DOI: 10.4236/ojsst.2014.41006 2,755 Downloads 4,389 Views Citations
Executive Coaching: An Integrative Literature Review (Review)

James E. Bartlett II, Robert V. Boylan, Jimmie E. Hale

Journal of Human Resource and Sustainability Studies Vol.2 No.4, November 19, 2014

DOI: 10.4236/jhrss.2014.24018 10,273 Downloads 15,872 Views Citations
The Review of Empowerment Leadership (Articles)

Yingying Liu

Open Journal of Business and Management Vol.3 No.4, October 29, 2015

DOI: 10.4236/ojbm.2015.34049 15,497 Downloads 22,568 Views Citations
The Impact of Educational Inspection System on Organizational Effectiveness and Individual Sufficiency (Articles)

Süleyman Göksoy, Mahmut Sağir, Şenyurt Yenipinar

Open Journal of Social Sciences Vol.3 No.10, October 26, 2015

DOI: 10.4236/jss.2015.310017 2,909 Downloads 4,227 Views Citations

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