Service Marketing - Articles - Scientific Research Publishing

An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,024 Downloads 12,803 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,924 Downloads 8,779 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 390 Downloads 2,261 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 337 Downloads 1,710 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 402 Downloads 2,349 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 421 Downloads 1,818 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 626 Downloads 3,638 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,046 Downloads 11,323 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3，March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,299 Downloads 6,981 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5，May 29, 2018

DOI: 10.4236/jss.2018.65020 1,672 Downloads 6,229 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2，March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,476 Downloads 3,622 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1，January 6, 2022

DOI: 10.4236/oalib.1108157 299 Downloads 1,894 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11，October 28, 2022

DOI: 10.4236/jss.2022.1011034 437 Downloads 3,373 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11，November 22, 2024

DOI: 10.4236/gep.2024.1211007 29 Downloads 194 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2，February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,095 Downloads 8,306 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Factors Impacting Innovation in New Service Offerings (Articles)

John Maleyeff

Journal of Service Science and Management Vol.4 No.2，June 16, 2011

DOI: 10.4236/jssm.2011.42014 9,377 Downloads 15,962 Views Citations
Cloud Service Provisioning Based on Peer-to-Peer Network for Flexible Service Sharing and Discovery (Articles)

Andrii Zhygmanovskyi, Norihiko Yoshida

Journal of Computer and Communications Vol.2 No.10，August 21, 2014

DOI: 10.4236/jcc.2014.210003 4,305 Downloads 5,444 Views Citations
Discussion on Subject Knowledge Service Pattern of Agricultural University Libraries (Articles)

Linlin Zhang

Journal of Computer and Communications Vol.4 No.1，January 26, 2016

DOI: 10.4236/jcc.2016.41004 5,074 Downloads 5,845 Views Citations
Service Blueprint a Tool for Enhancing Service Quality in Restaurant Business (Articles)

Muhammed Zakir Hossain, Fabiha Enam, Saraj Farhana

American Journal of Industrial and Business Management Vol.7 No.7，July 13, 2017

DOI: 10.4236/ajibm.2017.77065 10,192 Downloads 20,631 Views Citations
Research of Directory Service Model for Geographic Information (Articles)

Chengming Li, Xuewang Yuan, Wei Sun, Xiaoli Liu

Journal of Geographic Information System Vol.10 No.4，August 31, 2018

DOI: 10.4236/jgis.2018.104025 837 Downloads 1,675 Views Citations

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