Cooperation; Consumer Cooperatives; Marketing; Marketing Mix - Articles

Consumer Responses to Green Marketing in Cambodia (Articles)

Leaksmy Chhay, Md Manik Mian, Rathny Suy

Open Journal of Social Sciences Vol.3 No.10，October 23, 2015

DOI: 10.4236/jss.2015.310013 4,824 Downloads 9,558 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11，November 27, 2020

DOI: 10.4236/jss.2020.811029 2,410 Downloads 11,298 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,892 Downloads 9,654 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2，February 25, 2022

DOI: 10.4236/me.2022.132012 629 Downloads 3,249 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3，May 31, 2023

DOI: 10.4236/ojbm.2023.113074 471 Downloads 3,651 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3，May 21, 2024

DOI: 10.4236/ojbm.2024.123090 3,675 Downloads 62,330 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4，June 12, 2024

DOI: 10.4236/ojbm.2024.124110 573 Downloads 3,812 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11，November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 192 Downloads 1,313 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11，November 30, 2024

DOI: 10.4236/oalib.1112470 82 Downloads 642 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113641 126 Downloads 2,304 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7，July 11, 2025

DOI: 10.4236/ajibm.2025.157044 90 Downloads 438 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4，July 29, 2025

DOI: 10.4236/ojbm.2025.134154 196 Downloads 1,361 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12，December 4, 2025

DOI: 10.4236/jcc.2025.1312001 34 Downloads 277 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6，June 30, 2025

DOI: 10.4236/oalib.1113607 141 Downloads 1,724 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,255 Downloads 30,356 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3，March 30, 2017

DOI: 10.4236/jss.2017.53020 2,456 Downloads 4,497 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,674 Downloads 16,811 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,259 Downloads 12,935 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,072 Downloads 12,718 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,821 Downloads 19,930 Views Citations

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