Mobile Marketing - Articles - Scientific Research Publishing

Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,742 Downloads 6,794 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,107 Downloads 6,170 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025 492 Downloads 2,517 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 414 Downloads 1,527 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 152 Downloads 854 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 128 Downloads 624 Views Citations
Research on New English Mobile Teaching Mode under the Impact of Mobile Internet Age (Articles)

Dan Xu

Open Journal of Social Sciences Vol.7 No.5，May 13, 2019

DOI: 10.4236/jss.2019.75008 1,346 Downloads 2,854 Views Citations
Application of Mobile Learning System in Operating System Course (Articles)

Lingling Guo, Yu Fu, Xiaozhe Yin, Man Yuan, Fangzhou Zhang, Juntao Gao

Communications and Network Vol.5 No.2，May 10, 2013

DOI: 10.4236/cn.2013.52017 4,747 Downloads 8,421 Views Citations
Secure Bluetooth for Trusted m-Commerce (Articles)

Pasquale Stirparo, Jan Löschner

Int'l J. of Communications, Network and System Sciences Vol.6 No.6，June 18, 2013

DOI: 10.4236/ijcns.2013.66030 16,117 Downloads 44,194 Views Citations
The Effect of Online-to-Mobile Trust Transfer on the Foundation of Mobile Banking Trust (Articles)

Bangjun Wang, Chu Shan

Communications and Network Vol.5 No.1B，May 12, 2014

DOI: 10.4236/cn.2013.51B025 4,942 Downloads 6,544 Views Citations
Adaptive Mobile Applications to Dynamic Context (Articles)

Mao Zheng, Boheng Wei, Zhenyu Zhang, Xi Yan

Journal of Computer and Communications Vol.2 No.9，July 11, 2014

DOI: 10.4236/jcc.2014.29002 3,608 Downloads 4,935 Views Citations
An Overview of Mobile Malware and Solutions (Review)

Fan Wu, Hira Narang, Dwayne Clarke

Journal of Computer and Communications Vol.2 No.12，October 22, 2014

DOI: 10.4236/jcc.2014.212002 5,476 Downloads 8,278 Views Citations
The Digital Age of Campus Maps on Mobile Devices (Articles)

Fan Wu, Dwayne Clarke, Jian Jiang, Asif Baba, Sherman Buford

Journal of Computer and Communications Vol.4 No.7，May 19, 2016

DOI: 10.4236/jcc.2016.47004 2,789 Downloads 4,878 Views Citations
Towards a Technology Agnostic Approach to Developing Mobile Applications and Services (Articles)

Ian Warren, Andrew Meads

Journal of Software Engineering and Applications Vol.10 No.6，June 16, 2017

DOI: 10.4236/jsea.2017.106028 1,480 Downloads 2,614 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,727 Downloads 12,049 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,024 Downloads 12,804 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,927 Downloads 8,784 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 390 Downloads 2,268 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 337 Downloads 1,712 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 402 Downloads 2,351 Views Citations

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