Brand Categories - Articles - Scientific Research Publishing

Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,106 Downloads 4,815 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 614 Downloads 8,829 Views Citations
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories (Articles)

Yimiao Chen, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin

Psychology Vol.3 No.9，September 25, 2012

DOI: 10.4236/psych.2012.39109 4,905 Downloads 8,479 Views Citations
What Type of Defective Feature Do Exceptionally Case-Marked Clauses of Turkish Bear? (Articles)

Murat Özgen, Özgür Aydın

Open Journal of Modern Linguistics Vol.6 No.4，August 4, 2016

DOI: 10.4236/ojml.2016.64031 2,026 Downloads 3,149 Views Citations
Informing Food Consumption Choices: Innovations in Measuring and Labelling (Articles)

Marie-Chantale Pelletier, Caroline A. Sullivan, P. J. Wilson, Gary Webb, Garry Egger

Food and Nutrition Sciences Vol.7 No.12，October 26, 2016

DOI: 10.4236/fns.2016.712108 2,362 Downloads 4,994 Views Citations
This article belongs to the Special Issue on Food Politics, Policy and Culture
Are You an Excellent International Entrepreneur?—Building a Competency Model of International Entrepreneurs Based on the Grounded Theory (Articles)

Ying Pan

Journal of Service Science and Management Vol.10 No.4，August 22, 2017

DOI: 10.4236/jssm.2017.104032 1,570 Downloads 3,216 Views Citations
Environment and Philosophy: The Aesthetics and the Natural Environment (Articles)

Christos A. Tsekos, Thaleia Petsiou

Voice of the Publisher Vol.4 No.2，June 12, 2018

DOI: 10.4236/vp.2018.42002 1,690 Downloads 7,450 Views Citations
A Contrastive Study of English and Chinese Empty Categories (Articles)

Jing Yang

Open Access Library Journal Vol.5 No.9，September 11, 2018

DOI: 10.4236/oalib.1104860 627 Downloads 2,022 Views Citations
Source Apportionment of Air Particulates in South Africa: A Review (Review)

Manny Mathuthu, Violet Patricia Dudu, Munyaradzi Manjoro

Atmospheric and Climate Sciences Vol.9 No.1，January 4, 2019

DOI: 10.4236/acs.2019.91007 1,153 Downloads 3,066 Views Citations
Aligning Business Strategic Priorities and Purchasing Practices in Industrial Firms: Evidence from an Emerging Economy (Articles)

Ghazi Samawi, Ismail Abushaikha, Loay Salhieh, Metri Mdanat, Abdelsalam Al-Rashid

Theoretical Economics Letters Vol.9 No.4，March 29, 2019

DOI: 10.4236/tel.2019.94047 923 Downloads 3,224 Views Citations
Checklist of the Birds of the Gaza Strip—Palestine (Articles)

Abdel Fattah N. Abd Rabou, Bashar S. Jarayseh, Lara M. Sirdah, Mandy M. Sirdah, Sinaa A. Ababsa, Daoud I. Al-Hali, Ayman W. Dardona, Ashraf A. Shafei, Nedal A. Fayyad, Abdallah S. Awad, Wael I. Almeshal, Samer S. Abuzerr, Inas A. Abd Rabou, Othman A. Abd Rabou, Mohammed A. Abd Rabou, Sabah A. Abu Sharekh, Mohammed R. Al-Agha, Maged M. Yassin, Abed Al Qader I. Hammad, Norman A. Khalaf, Walid F. Mohamed

Open Journal of Ecology Vol.13 No.3，March 28, 2023

DOI: 10.4236/oje.2023.133011 280 Downloads 4,548 Views Citations
Latent Categories of Mental Health Literacy in Patients with Coronary Artery Disease and Their Relationship with Quality of Life (Articles)

Jing Zhao, Qiuju Shan, Panpan Wang, Yongxia Mei, Zhiguang Ping, Zhenzhen Wang, Miaoliu Lian, Yikai Liu

Journal of Biosciences and Medicines Vol.12 No.11，November 29, 2024

DOI: 10.4236/jbm.2024.1211045 35 Downloads 178 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,180 Downloads 22,875 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1，January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,155 Downloads 10,277 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3，October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,582 Downloads 10,348 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1，January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,746 Downloads 7,278 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2，February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,531 Downloads 19,599 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,851 Downloads 2,671 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,270 Downloads 12,832 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,754 Downloads 3,999 Views Citations

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