Advertising Tool - Articles - Scientific Research Publishing

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,017 Downloads 1,974 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11，July 23, 2018

DOI: 10.4236/tel.2018.811128 669 Downloads 1,478 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8，August 27, 2019

DOI: 10.4236/jss.2019.78026 1,237 Downloads 4,269 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6，June 18, 2020

DOI: 10.4236/oalib.1106468 792 Downloads 3,113 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2，February 25, 2021

DOI: 10.4236/psych.2021.122016 473 Downloads 1,206 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9，September 30, 2022

DOI: 10.4236/ajibm.2022.129079 442 Downloads 2,213 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3，March 28, 2023

DOI: 10.4236/ajibm.2023.133010 228 Downloads 990 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8，August 30, 2023

DOI: 10.4236/ajibm.2023.138048 349 Downloads 4,600 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3，March 5, 2025

DOI: 10.4236/oalib.1112803 71 Downloads 421 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2，April 8, 2025

DOI: 10.4236/tel.2025.152021 33 Downloads 162 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3，August 27, 2010

DOI: 10.4236/ti.2010.13022 5,187 Downloads 9,738 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2，June 17, 2022

DOI: 10.4236/ajc.2022.102015 123 Downloads 619 Views Citations
Influence of Deep Cryogenic Treatment (DCT) on Thermo Mechanical Performance of AISI H13 Tool Steel (Articles)

Valmik Bhawar, Shreyans Khot, Prakash Kattire, Mohan Mehta, Rajkumar Singh

Journal of Materials Science and Chemical Engineering Vol.5 No.1，January 16, 2017

DOI: 10.4236/msce.2017.51013 4,046 Downloads 5,944 Views Citations
New Ways to Address Competition Challenges in Digital Markets: Reflections and Enlightenment of the EU’s Proposal for a New Competition Tool (Articles)

Qichao Dong

Beijing Law Review Vol.14 No.3，September 21, 2023

DOI: 10.4236/blr.2023.143075 164 Downloads 675 Views Citations
Simulation-Based Analysis and Intuitive Visualization of the Cutting Edge Load in Micromilling of Hardened Steel (Articles)

Petra Kersting, Dirk Biermann, Eugen Krebs

Engineering Vol.4 No.9，September 28, 2012

DOI: 10.4236/eng.2012.49068 5,108 Downloads 7,388 Views Citations
An Automatic Cross-System File Generation System for Biological Network Visualization Tools (Articles)

Tianhan Zhang, Xun Lu

Applied Mathematics Vol.5 No.19，November 12, 2014

DOI: 10.4236/am.2014.519296 3,614 Downloads 4,381 Views Citations
This article belongs to the Special Issue on Mathematical Biology
Development and Validation Analysis of Redeemer’s University Alexithymia Scale (RUNAS) (Articles)

Ibukunoluwa Busayo Bello, Ebenezer Olutope Akinnawo, Bede Chinonye Akpunne, Abayomi Olubanjo Olusa

Psychology Vol.13 No.3，March 31, 2022

DOI: 10.4236/psych.2022.133031 254 Downloads 986 Views Citations
EVA as Superior Performance Measurement Tool (Articles)

Abdullah Al Mamun, Harry Entebang, Shazali Abu Mansor

Modern Economy Vol.3 No.3，May 22, 2012

DOI: 10.4236/me.2012.33041 16,458 Downloads 26,451 Views Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising (Articles)

Li Chen

Journal of Service Science and Management Vol.1 No.3，December 30, 2008

DOI: 10.4236/jssm.2008.13025 13,476 Downloads 19,488 Views Citations
Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1，March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,566 Downloads 12,376 Views Citations

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