Brand Image and Gift Receivers Congruence - Articles

Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 346 Downloads 2,479 Views Citations
How to Reap the Induced Technological Bonus? A Mechanism and Illustrative Implementation (Articles)

Gouranga G. Das

Modern Economy Vol.1 No.2, August 27, 2010

DOI: 10.4236/me.2010.12008 5,418 Downloads 8,629 Views Citations
Notes on the Variety of Ternary Algebras (Articles)

Aldo V. Figallo, Claudia M. Gomes, Lucía S. Sarmiento, Mario E. Videla

Advances in Pure Mathematics Vol.4 No.9, September 4, 2014

DOI: 10.4236/apm.2014.49057 3,018 Downloads 4,166 Views Citations
Proof of Beal Conjecture (Articles)

Zengyong Liang

Advances in Pure Mathematics Vol.9 No.5, May 22, 2019

DOI: 10.4236/apm.2019.95021 1,029 Downloads 3,090 Views Citations
Differentiation of Social Roles and Life Domains as Predictor and Promoter of Flourishing (Articles)

Margarita Bakracheva

Psychology Vol.10 No.8, June 30, 2019

DOI: 10.4236/psych.2019.108077 853 Downloads 2,810 Views Citations
This article belongs to the Special Issue on Self Realization
Shape of Numbers and Calculation Formula of Stirling Numbers (Articles)

Ji Peng

Open Access Library Journal Vol.7 No.3, March 23, 2020

DOI: 10.4236/oalib.1106081 674 Downloads 1,908 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,290 Downloads 12,111 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,555 Downloads 4,569 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,481 Downloads 2,977 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,443 Downloads 2,960 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 4,454 Downloads 32,128 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,165 Downloads 24,190 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,999 Downloads 14,953 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,932 Downloads 7,256 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,426 Downloads 10,225 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,662 Downloads 5,666 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,234 Downloads 5,328 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 909 Downloads 14,154 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 58 Downloads 305 Views Citations
Fibonacci Congruences and Applications (Articles)

René Blacher

Open Journal of Statistics Vol.1 No.2, August 1, 2011

DOI: 10.4236/ojs.2011.12015 4,960 Downloads 9,967 Views Citations

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