Marketing Strategy and Activities - Articles - Scientific Research Publishing

The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 1,064 Downloads 8,919 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3, September 13, 2022

DOI: 10.4236/ib.2022.143011 625 Downloads 3,436 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,037 Downloads 10,357 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Research on the Strategy of Integrating Red Culture into Patriotic Education Activities of Young People (Articles)

Hong Zhao, Long Wang, Shiyu Liu

Open Journal of Applied Sciences Vol.13 No.7, July 28, 2023

DOI: 10.4236/ojapps.2023.137093 360 Downloads 2,088 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2, April 11, 2016

DOI: 10.4236/tel.2016.62020 2,364 Downloads 3,660 Views Citations
Impact of Internet plus to China Economy Development (Articles)

Zhen Zhao, Wei Xiong, Jingxuan Fang

Modern Economy Vol.7 No.9, August 11, 2016

DOI: 10.4236/me.2016.79096 4,429 Downloads 8,252 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,798 Downloads 6,101 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4, April 12, 2022

DOI: 10.4236/oalib.1108593 423 Downloads 3,626 Views Citations
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease (Articles)

Mohammad Taleghani, Maral Shadpour

American Journal of Industrial and Business Management Vol.13 No.11, November 30, 2023

DOI: 10.4236/ajibm.2023.1311073 279 Downloads 1,149 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 147 Downloads 1,288 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,822 Downloads 6,924 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1, January 14, 2016

DOI: 10.4236/ojbm.2016.41007 6,560 Downloads 10,580 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2, February 24, 2017

DOI: 10.4236/jss.2017.52018 5,353 Downloads 12,245 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1, March 28, 2019

DOI: 10.4236/jhrss.2019.71006 937 Downloads 2,394 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105120 345 Downloads 1,546 Views Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video (Articles)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

Chinese Studies Vol.12 No.1, February 6, 2023

DOI: 10.4236/chnstd.2023.121003 508 Downloads 2,168 Views Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments (Articles)

Shengshi Gao

Open Journal of Social Sciences Vol.11 No.10, October 11, 2023

DOI: 10.4236/jss.2023.1110006 444 Downloads 2,289 Views Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 247 Downloads 3,050 Views Citations
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 70 Downloads 672 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 141 Downloads 1,496 Views Citations

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