Marketing Effectiveness - Articles - Scientific Research Publishing

Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,981 Downloads 8,995 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6，June 30, 2025

DOI: 10.4236/oalib.1113607 45 Downloads 425 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10，October 24, 2024

DOI: 10.4236/jcc.2024.1210009 229 Downloads 2,214 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,635 Downloads 18,808 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 545 Downloads 2,619 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 220 Downloads 1,773 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 14,039 Downloads 26,291 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 97 Downloads 615 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,830 Downloads 9,372 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,572 Downloads 12,858 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,153 Downloads 29,576 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,817 Downloads 35,978 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,570 Downloads 16,522 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,167 Downloads 12,692 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,030 Downloads 12,533 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,737 Downloads 19,644 Views Citations
Cost-Effectiveness Comparison on Different Assistance Approaches (Articles)

Hua Guo, Yuansheng Jiang

Technology and Investment Vol.3 No.3，August 31, 2012

DOI: 10.4236/ti.2012.33027 4,228 Downloads 6,451 Views Citations
Assessment of the Effectiveness of Adjustment Programs at the Core of the Greek Economy (Articles)

Aggelos Kotios, George Galanos, Thomas Poufinas

Modern Economy Vol.9 No.9，September 21, 2018

DOI: 10.4236/me.2018.99098 1,654 Downloads 3,052 Views Citations
Effectiveness of Teaching Science by Drama (Articles)

Naim Najami, Muhamad Hugerat, Khuloud Khalil, Avi Hofstein

Creative Education Vol.10 No.1，January 16, 2019

DOI: 10.4236/ce.2019.101007 1,710 Downloads 8,040 Views Citations
A Short Comment on the Effectiveness of the “Leave with a Clean Slate” Agreements (Articles)

Dongping Tong

Beijing Law Review Vol.14 No.2，June 21, 2023

DOI: 10.4236/blr.2023.142048 122 Downloads 785 Views Citations

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