Loyalty to Brands - Articles - Scientific Research Publishing

Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113673 21 Downloads 139 Views Citations
Overlap of Trademarks with Other Intellectual Property Rights: The Strategies of Global Brands (Articles)

Madhumitha Dharmapuri Selvakumar

Beijing Law Review Vol.13 No.2，June 30, 2022

DOI: 10.4236/blr.2022.132027 359 Downloads 3,965 Views Citations
Determinants of the Satisfaction of Students Studying in Private Universities—Application of Kano Model (Articles)

P. Venkateswarlu, Sanjeev Malaviya, Muddu Vinay

Theoretical Economics Letters Vol.10 No.1，January 17, 2020

DOI: 10.4236/tel.2020.101001 2,053 Downloads 6,104 Views Citations
Comparative Study of Three Different Brands of Doxycycline Capsules Available in Karachi (Articles)

Safila Naveed, Nimra Waheed

Open Access Library Journal Vol.1 No.3，June 6, 2014

DOI: 10.4236/oalib.1100458 1,530 Downloads 2,608 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2，April 11, 2016

DOI: 10.4236/tel.2016.62020 2,214 Downloads 3,092 Views Citations
Localization of International Hotel Brands in China (Articles)

Yu Wang

American Journal of Industrial and Business Management Vol.6 No.9，September 12, 2016

DOI: 10.4236/ajibm.2016.69091 3,044 Downloads 6,322 Views Citations
Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands (Articles)

Ying Ge, Huishan Pang, Yuanyan Hu, Jibo He, Tian Lei, Yangcan Gong

Chinese Studies Vol.7 No.1，February 27, 2018

DOI: 10.4236/chnstd.2018.71007 906 Downloads 2,045 Views Citations
Assessment of Physical and Mechanical Properties of Concrete Produced from Various Portland Cement Brands (Articles)

Asal Soltani, Salim Khoso, Manthar Ali Keerio, Antonio Formisano

Open Journal of Composite Materials Vol.9 No.4，September 24, 2019

DOI: 10.4236/ojcm.2019.94020 1,707 Downloads 4,505 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1，March 27, 2024

DOI: 10.4236/ajc.2024.121009 189 Downloads 736 Views Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty (Articles)

Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon

Theoretical Economics Letters Vol.9 No.6，August 29, 2019

DOI: 10.4236/tel.2019.96133 1,309 Downloads 3,571 Views Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5，November 25, 2011

DOI: 10.4236/me.2011.25096 5,917 Downloads 10,208 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4，April 17, 2015

DOI: 10.4236/me.2015.64045 6,775 Downloads 9,591 Views Citations
Study on Customer-Perceived Value of Online Clothing Brands (Articles)

Yuling Bai, Cong Li, Jishun Niu

American Journal of Industrial and Business Management Vol.6 No.8，August 31, 2016

DOI: 10.4236/ajibm.2016.68088 4,788 Downloads 8,412 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1，December 26, 2018

DOI: 10.4236/sn.2019.81003 4,252 Downloads 7,845 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12，November 11, 2022

DOI: 10.4236/jss.2022.1012016 368 Downloads 5,626 Views Citations
The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles (Articles)

Xiaoxian Li, Rini Setiowati

Open Journal of Applied Sciences Vol.13 No.5，May 12, 2023

DOI: 10.4236/ojapps.2023.135049 817 Downloads 4,066 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 508 Downloads 4,293 Views Citations
The Effect of Conformity in Luxury: How Does Price Conformity or Nonconformity Affect Desirability in Luxury Clothing? (Articles)

Mital Evelyn

Open Journal of Business and Management Vol.12 No.1，January 24, 2024

DOI: 10.4236/ojbm.2024.121018 182 Downloads 1,335 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4，December 19, 2024

DOI: 10.4236/ajc.2024.124030 46 Downloads 197 Views Citations
Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis (Articles)

Yoganandham Govindharaj, Elanchezhian Govindasamy, Govindaraj Arumugam

Journal of Human Resource and Sustainability Studies Vol.9 No.1，March 19, 2021

DOI: 10.4236/jhrss.2021.91009 498 Downloads 2,290 Views Citations

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