Generation Z - Articles - Scientific Research Publishing

Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1，January 6, 2022

DOI: 10.4236/oalib.1108157 322 Downloads 2,131 Views Citations
How Can SMEs in Vietnam Use Facebook as a Marketing Tool to Reach Generation Z? (Articles)

Elizabeth Nguyen

Open Journal of Business and Management Vol.12 No.1，January 15, 2024

DOI: 10.4236/ojbm.2024.121011 249 Downloads 1,417 Views Citations
Quality Perception of Gen Z Consumer on Traditional Banking Services (Articles)

Suemi Lima-Vargas, Fernando Javier Cervantes-Aldana, Alvaro Enrique Lima-Vargas

Open Journal of Business and Management Vol.9 No.5，September 28, 2021

DOI: 10.4236/ojbm.2021.95140 573 Downloads 3,263 Views Citations
The Impact of ESG Practices in Taiwan Region Companies on the Recruitment of Generation Z: A Case Study of F Company’s Sustainability Initiatives (Articles)

Wen Ning Kuo, Mei Ya Wang, Chi-Hsin Wu

Open Journal of Business and Management Vol.13 No.4，July 18, 2025

DOI: 10.4236/ojbm.2025.134146 99 Downloads 589 Views Citations
The Labelling Phenomenon for Generation Z and the Coping Strategies: Based on the Theory of Interaction Ritual Chains (Articles)

Jinfeng Wu

Open Access Library Journal Vol.12 No.11，November 11, 2025

DOI: 10.4236/oalib.1114421 19 Downloads 111 Views Citations
The Generation Z Readiness for Industrial Revolution 4.0 (Articles)

Syuhada Yunos, Rosseni Din

Creative Education Vol.10 No.12，November 29, 2019

DOI: 10.4236/ce.2019.1012223 1,675 Downloads 7,410 Views Citations
This article belongs to the Special Issue on Teaching and Learning
Analysis and Strategic Path of Self-Directed Learning Ability of “Generation Z” Broadcasting and Hosting Students (Articles)

Yue Wu

Creative Education Vol.14 No.3，March 21, 2023

DOI: 10.4236/ce.2023.143033 231 Downloads 1,057 Views Citations
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z (Articles)

Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, Ahmed Ghazal

Open Access Library Journal Vol.11 No.10，October 11, 2024

DOI: 10.4236/oalib.1112163 184 Downloads 1,525 Views Citations
The Use of AI-Driven Personalization for Enhancing the Customer Experience for Gen-Z (Articles)

Hasini Chandrakumar

Open Journal of Business and Management Vol.12 No.6，November 29, 2024

DOI: 10.4236/ojbm.2024.126225 609 Downloads 4,858 Views Citations
Factors That Hinder the Small Agriculture Sector from Implementing Electrification Technology (Articles)

Dwight D. Gatlin

Open Journal of Business and Management Vol.13 No.2，March 14, 2025

DOI: 10.4236/ojbm.2025.132058 76 Downloads 404 Views Citations
Outsourcing of Competencies: Generation Z and the Loss of Practical Skills in Organizations (Articles)

Darcicley de Carvalho Lopes

Open Journal of Business and Management Vol.13 No.4，July 3, 2025

DOI: 10.4236/ojbm.2025.134131 72 Downloads 421 Views Citations
Lower Levels of Organizational Commitment among Generation Y and Z Workers within the Scope of Central New York Hospitals and Higher Turnover Rates (Articles)

Percy Davis, Charles Needham

Open Journal of Business and Management Vol.11 No.5，September 28, 2023

DOI: 10.4236/ojbm.2023.115147 480 Downloads 2,031 Views Citations
Videography in the 21^st Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline (Articles)

Gospel Oparaocha, Daniil Pokidko, Raymond Adagbon, Erkki Sutinen

Creative Education Vol.5 No.13，July 25, 2014

DOI: 10.4236/ce.2014.513137 3,318 Downloads 5,185 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9，September 22, 2025

DOI: 10.4236/jss.2025.139015 120 Downloads 1,170 Views Citations
Log-Time Sampling of Signals: Zeta Transform (Articles)

Hannu Olkkonen, Juuso T. Olkkonen

Open Journal of Discrete Mathematics Vol.1 No.2，July 5, 2011

DOI: 10.4236/ojdm.2011.12008 5,251 Downloads 10,024 Views Citations
New 5-Alkenyl Resorcinols from Lithraea molleoides (Vell). Eng. (Articles)

Alejandra Catalano, Beatriz Lantaño, Lucas Fabián, Paula López

American Journal of Plant Sciences Vol.11 No.6，June 29, 2020

DOI: 10.4236/ajps.2020.116062 470 Downloads 1,385 Views Citations
Applying the WHO instead of CDC growth charts may double obesity rates (Articles)

Abeer Yasin, Guido Filler

Open Journal of Pediatrics Vol.3 No.2，June 18, 2013

DOI: 10.4236/ojped.2013.32025 7,137 Downloads 10,376 Views Citations
Neutrino Masses in Supersymmetric Economical Model (Articles)

Phung Van Dong, Do Thi Huong, Marcos Cadorso Rodriguez, Hoang Ngoc Long

Journal of Modern Physics Vol.2 No.8，August 31, 2011

DOI: 10.4236/jmp.2011.28093 5,050 Downloads 9,689 Views Citations
Third Order Optical Nonlinearities of C₄₅₀ Doped Polymer Thin Film Investigated by the Z-Scan (Articles)

Zainab S. Sadik, Dhia H. Al-Amiedy, Amal F. Jaffar

Advances in Materials Physics and Chemistry Vol.2 No.1，March 19, 2012

DOI: 10.4236/ampc.2012.21007 5,976 Downloads 11,960 Views Citations
Growth and Characterisation of Nonlinear Optical Single Crystals of L-Alaninium Oxalate (Articles)

K. J. Arun, S. Jayalekshmi

J. of Minerals and Materials Characterization and Eng. Vol.8 No.8，August 20, 2009

DOI: 10.4236/jmmce.2009.88055 7,752 Downloads 11,139 Views Citations

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