How Can SMEs in Vietnam Use Facebook as a Marketing Tool to Reach Generation Z?

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

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"How Can SMEs in Vietnam Use Facebook as a Marketing Tool to Reach Generation Z?"
written by Elizabeth Nguyen,
published by Open Journal of Business and Management, Vol.12 No.1, 2024

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[1]	‘I don’t want to live their lives’: The dynamics of Vietnamese digital media Media International Australia, 2025 DOI:10.1177/1329878X251337820

[2]	The mediating role of quality of life on the SMEs’ online marketing capabilities: a case study of vegetarian restaurants British Food Journal, 2025 DOI:10.1108/BFJ-02-2025-0144