Customer-Based Brand Equity - Articles - Scientific Research Publishing

Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1，January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,046 Downloads 2,133 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,556 Downloads 3,684 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,811 Downloads 6,902 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,109 Downloads 22,624 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 764 Downloads 1,877 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 274 Downloads 1,067 Views Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley (Articles)

Ju Zhu, Mingfang Zhu

Journal of Service Science and Management Vol.11 No.6，November 30, 2018

DOI: 10.4236/jssm.2018.116039 1,451 Downloads 2,995 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3，March 18, 2015

DOI: 10.4236/me.2015.63036 5,130 Downloads 7,643 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,166 Downloads 6,247 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3，March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,101 Downloads 10,761 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3，May 9, 2023

DOI: 10.4236/iim.2023.153007 979 Downloads 6,448 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 7,032 Downloads 8,942 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 205 Downloads 1,370 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 8,090 Downloads 11,303 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,443 Downloads 4,115 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,834 Downloads 6,668 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,389 Downloads 2,675 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,330 Downloads 2,380 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 2,075 Downloads 15,502 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,908 Downloads 23,618 Views Citations

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