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ISSN
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The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles
(Articles)
Xiaoxian Li
,
Rini Setiowati
Open Journal of Applied Sciences
Vol.13 No.5
, May 12, 2023
DOI:
10.4236/ojapps.2023.135049
997
Downloads
4,866
Views
Citations
International Online Shopping: Countries Development Level Matter in Marketing Chinese Brands?
(Articles)
Karamoko N’da
,
Jiaoju Ge
,
Steven Ji-Fan Ren
,
Jia Wang
Open Journal of Social Sciences
Vol.11 No.10
, October 31, 2023
DOI:
10.4236/jss.2023.1110029
209
Downloads
884
Views
Citations
Could Consumer Economic Environment Impact the Spread of Chinese Smartphone Brands: Evidence from a Hierarchical Regression Analysis
(Articles)
Karamoko N’da
,
Jiaoju Ge
,
Steven Ji-Fan Ren
,
Jia Wang
Open Journal of Social Sciences
Vol.11 No.10
, October 31, 2023
DOI:
10.4236/jss.2023.1110031
185
Downloads
800
Views
Citations
Overlap of Trademarks with Other Intellectual Property Rights: The Strategies of Global Brands
(Articles)
Madhumitha Dharmapuri Selvakumar
Beijing Law Review
Vol.13 No.2
, June 30, 2022
DOI:
10.4236/blr.2022.132027
435
Downloads
4,490
Views
Citations
Exploring the Value Innovation of Craft Brands through the Perspective of Qualia
(Articles)
Yen-Ju Chen
,
Chi-Hsien Hsu
,
Chih-Long Lin
,
Rungtai Lin
Creative Education
Vol.16 No.9
, September 5, 2025
DOI:
10.4236/ce.2025.169079
54
Downloads
514
Views
Citations
Comparative Study of Three Different Brands of Doxycycline Capsules Available in Karachi
(Articles)
Safila Naveed
,
Nimra Waheed
Open Access Library Journal
Vol.1 No.3
, June 6, 2014
DOI:
10.4236/oalib.1100458
1,567
Downloads
2,937
Views
Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries?
(Articles)
David Floyd
,
Barry Ardley
,
Sandhla Summan
,
Mizan Rahman
,
Dimitrios Vortelinos
Theoretical Economics Letters
Vol.6 No.2
, April 11, 2016
DOI:
10.4236/tel.2016.62020
2,310
Downloads
3,410
Views
Citations
Localization of International Hotel Brands in China
(Articles)
Yu Wang
American Journal of Industrial and Business Management
Vol.6 No.9
, September 12, 2016
DOI:
10.4236/ajibm.2016.69091
3,124
Downloads
6,706
Views
Citations
Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands
(Articles)
Ying Ge
,
Huishan Pang
,
Yuanyan Hu
,
Jibo He
,
Tian Lei
,
Yangcan Gong
Chinese Studies
Vol.7 No.1
, February 27, 2018
DOI:
10.4236/chnstd.2018.71007
983
Downloads
2,282
Views
Citations
Assessment of Physical and Mechanical Properties of Concrete Produced from Various Portland Cement Brands
(Articles)
Asal Soltani
,
Salim Khoso
,
Manthar Ali Keerio
,
Antonio Formisano
Open Journal of Composite Materials
Vol.9 No.4
, September 24, 2019
DOI:
10.4236/ojcm.2019.94020
1,824
Downloads
4,897
Views
Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing
(Articles)
Guo Ning
,
Chenggang Li
Advances in Journalism and Communication
Vol.12 No.1
, March 27, 2024
DOI:
10.4236/ajc.2024.121009
274
Downloads
1,011
Views
Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management
(Articles)
Chuming Hu
Modern Economy
Vol.6 No.4
, April 17, 2015
DOI:
10.4236/me.2015.64045
6,878
Downloads
10,000
Views
Citations
Study on Customer-Perceived Value of Online Clothing Brands
(Articles)
Yuling Bai
,
Cong Li
,
Jishun Niu
American Journal of Industrial and Business Management
Vol.6 No.8
, August 31, 2016
DOI:
10.4236/ajibm.2016.68088
4,910
Downloads
8,830
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
, December 26, 2018
DOI:
10.4236/sn.2019.81003
4,379
Downloads
8,455
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
, November 11, 2022
DOI:
10.4236/jss.2022.1012016
450
Downloads
6,389
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
, August 16, 2023
DOI:
10.4236/jssm.2023.164025
621
Downloads
5,174
Views
Citations
The Effect of Conformity in Luxury: How Does Price Conformity or Nonconformity Affect Desirability in Luxury Clothing?
(Articles)
Mital Evelyn
Open Journal of Business and Management
Vol.12 No.1
, January 24, 2024
DOI:
10.4236/ojbm.2024.121018
266
Downloads
1,651
Views
Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept
(Articles)
Messanga Obama
Advances in Journalism and Communication
Vol.12 No.4
, December 19, 2024
DOI:
10.4236/ajc.2024.124030
115
Downloads
392
Views
Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland
(Articles)
Fre Tekeste Gebremedhin
,
Jihong Shao
,
Yiqing Xia
,
Mi Zhou
Open Access Library Journal
Vol.12 No.6
, June 27, 2025
DOI:
10.4236/oalib.1113673
174
Downloads
1,835
Views
Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand
(Articles)
Meerim Nurlanbek Kyzy
Open Access Library Journal
Vol.12 No.11
, November 7, 2025
DOI:
10.4236/oalib.1114420
48
Downloads
485
Views
Citations
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