Brand Quality - Articles - Scientific Research Publishing

Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,579 Downloads 3,798 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 225 Downloads 1,561 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,346 Downloads 2,448 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 2,561 Downloads 18,852 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3，September 28, 2012

DOI: 10.4236/ib.2012.43033 6,833 Downloads 11,290 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,180 Downloads 22,873 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 288 Downloads 1,141 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1，December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,568 Downloads 8,883 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7，July 12, 2021

DOI: 10.4236/oalib.1107489 279 Downloads 1,254 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 260 Downloads 1,080 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 54 Downloads 352 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 7,046 Downloads 8,999 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 8,119 Downloads 11,452 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,459 Downloads 4,166 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,847 Downloads 6,715 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,404 Downloads 2,740 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,930 Downloads 23,692 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,881 Downloads 14,428 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,827 Downloads 6,992 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,135 Downloads 8,853 Views Citations

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