Marketing Analytics - Articles - Scientific Research Publishing

The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 426 Downloads 2,538 Views Citations
Marketing Management for Consumer Products in the Era of the Internet of Things (Articles)

Reinhold Decker, Christian Stummer

Advances in Internet of Things Vol.7 No.3，July 3, 2017

DOI: 10.4236/ait.2017.73004 4,946 Downloads 15,742 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,705 Downloads 8,502 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4，July 24, 2024

DOI: 10.4236/ojbm.2024.124138 294 Downloads 1,962 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10，October 24, 2024

DOI: 10.4236/jcc.2024.1210009 203 Downloads 1,957 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A，December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,748 Downloads 11,839 Views Citations
This article belongs to the Special Issue on
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2，February 29, 2024

DOI: 10.4236/me.2024.152009 358 Downloads 1,696 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,613 Downloads 18,728 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 531 Downloads 2,550 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 205 Downloads 1,624 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 14,020 Downloads 26,219 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 83 Downloads 507 Views Citations
Big Data Analytics for Business Intelligence in Accounting and Audit (Articles)

Mui Kim Chu, Kevin Ow Yong

Open Journal of Social Sciences Vol.9 No.9，September 1, 2021

DOI: 10.4236/jss.2021.99004 2,784 Downloads 15,813 Views Citations
Learning Analytics in Education, Advantages and Issues: A Systematic Literature Review (Articles)

Yap Sze Mian, Fariza Khalid, Alex Wong Chiew Qun, Siti Sarah Ismail

Creative Education Vol.13 No.9，September 23, 2022

DOI: 10.4236/ce.2022.139183 753 Downloads 5,664 Views Citations
Empirical Analysis of the Processes Driving Data Analytics and Their Outcomes (Articles)

Daisuke Kanama

Open Journal of Business and Management Vol.11 No.3，May 19, 2023

DOI: 10.4236/ojbm.2023.113057 135 Downloads 661 Views Citations
Using Factor Analysis to Determine the Factors Impacting Learning Python for Non-Technical Business Analytics Graduate Students (Articles)

Sameh Shamroukh, Teray Johnson

Journal of Data Analysis and Information Processing Vol.11 No.4，November 29, 2023

DOI: 10.4236/jdaip.2023.114026 190 Downloads 858 Views Citations
Forecasting Hotel Prices in Selected Middle East and North Africa Region (MENA) Cities with New Forecasting Tools (Articles)

Mohammed Al Shehhi, Andreas Karathanasopoulos

Theoretical Economics Letters Vol.8 No.9，June 15, 2018

DOI: 10.4236/tel.2018.89104 1,098 Downloads 3,024 Views Citations
This article belongs to the Special Issue on Financial Modeling
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,816 Downloads 9,329 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,560 Downloads 12,784 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,115 Downloads 29,205 Views Citations

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