Branding - Articles - Scientific Research Publishing

What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 428 Downloads 1,577 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2，February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,266 Downloads 6,603 Views Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US (Articles)

Xinyu Zhang

Beijing Law Review Vol.12 No.2，April 26, 2021

DOI: 10.4236/blr.2021.122023 783 Downloads 3,471 Views Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City (Articles)

Müge Riza

Open Journal of Social Sciences Vol.3 No.7，July 24, 2015

DOI: 10.4236/jss.2015.37039 5,407 Downloads 8,715 Views Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities (Articles)

Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary

Open Access Library Journal Vol.5 No.10，October 15, 2018

DOI: 10.4236/oalib.1104882 898 Downloads 3,499 Views Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity (Articles)

Barry Ardley, Calista Craig, Abi Hunt, Claire May

Open Journal of Business and Management Vol.10 No.3，May 12, 2022

DOI: 10.4236/ojbm.2022.103065 1,375 Downloads 6,974 Views Citations
The Impact of ESG Practices in Taiwan Region Companies on the Recruitment of Generation Z: A Case Study of F Company’s Sustainability Initiatives (Articles)

Wen Ning Kuo, Mei Ya Wang, Chi-Hsin Wu

Open Journal of Business and Management Vol.13 No.4，July 18, 2025

DOI: 10.4236/ojbm.2025.134146 27 Downloads 150 Views Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? (Articles)

Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24020 8,713 Downloads 16,705 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,271 Downloads 12,836 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,202 Downloads 6,394 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,868 Downloads 15,827 Views Citations
Millenials’ Employer Brand Perception in a German Retail Context (Articles)

Krummel Daniel, Siegfried Patrick, Michel Alex

Journal of Human Resource and Sustainability Studies Vol.8 No.4，December 22, 2020

DOI: 10.4236/jhrss.2020.84023 1,077 Downloads 3,162 Views Citations
This article belongs to the Special Issue on Human Resource and Sustainable Development
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media (Articles)

Chaimae El Idrissi Amiri, Tayeb Ghourdou

Open Journal of Social Sciences Vol.12 No.3，March 25, 2024

DOI: 10.4236/jss.2024.123021 350 Downloads 1,661 Views Citations
This article belongs to the Special Issue on Social Media and Communications
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research (Articles)

Liying Chen, Ziqi Wang, Hongli Pang

Open Journal of Social Sciences Vol.12 No.4，April 28, 2024

DOI: 10.4236/jss.2024.124037 154 Downloads 771 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9，September 27, 2024

DOI: 10.4236/ojapps.2024.149175 156 Downloads 1,442 Views Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding (Articles)

Syed Asad Abbas Bokhari, Shahid Manzoor

American Journal of Industrial and Business Management Vol.12 No.5，May 26, 2022

DOI: 10.4236/ajibm.2022.125048 717 Downloads 4,468 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3，May 9, 2023

DOI: 10.4236/iim.2023.153007 1,036 Downloads 6,912 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 154 Downloads 786 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5，May 29, 2024

DOI: 10.4236/ajibm.2024.145038 295 Downloads 992 Views Citations

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