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ISSN
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A Review of Nostalgic Marketing
(Articles)
Rubo Cui
Journal of Service Science and Management
Vol.8 No.1
,February 28, 2015
DOI:
10.4236/jssm.2015.81015
19,244
Downloads
31,247
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
108
Downloads
746
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,190
Downloads
6,584
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Is Globalization Changing the Culture from Movie Perspectives?
(Articles)
Fang-Mei Tai
,
Po-Yao Chuang
iBusiness
Vol.6 No.4
,December 3, 2014
DOI:
10.4236/ib.2014.64017
10,145
Downloads
13,521
Views
Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries?
(Articles)
David Floyd
,
Barry Ardley
,
Sandhla Summan
,
Mizan Rahman
,
Dimitrios Vortelinos
Theoretical Economics Letters
Vol.6 No.2
,April 11, 2016
DOI:
10.4236/tel.2016.62020
2,076
Downloads
2,701
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
,August 11, 2016
DOI:
10.4236/me.2016.79096
3,846
Downloads
6,755
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
978
Downloads
3,090
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
154
Downloads
908
Views
Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast
(Articles)
Yimei Li
,
Ming Lei
Open Journal of Business and Management
Vol.4 No.1
,January 14, 2016
DOI:
10.4236/ojbm.2016.41007
5,743
Downloads
8,246
Views
Citations
Cross Border Co-Operation through Tourism Promotion & Cultural Exchange: A Case Study along Nepal and China (T.A.R.) OBOR—Prospective
(Articles)
Lochan Kumar Batala
,
Kalpana Regmi
,
Giriraj Sharma
Open Journal of Business and Management
Vol.5 No.1
,December 28, 2016
DOI:
10.4236/ojbm.2017.51010
2,055
Downloads
4,655
Views
Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur
(Articles)
Suiyuan Zeng
,
Ming Chen
Open Journal of Social Sciences
Vol.5 No.2
,February 24, 2017
DOI:
10.4236/jss.2017.52018
4,275
Downloads
9,416
Views
Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased?
(Articles)
Fabiha Enam
,
Marushat Bin Sakhawat
,
M. Mamoon Al Bashir
Journal of Human Resource and Sustainability Studies
Vol.7 No.1
,March 28, 2019
DOI:
10.4236/jhrss.2019.71006
609
Downloads
1,316
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
82
Downloads
369
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
55
Downloads
289
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
411
Downloads
4,999
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
603
Downloads
1,731
Views
Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization
(Articles)
Zixin Lu
,
Jiaqi Zhu
,
Yufeng Gui
Applied Mathematics
Vol.9 No.6
,June 29, 2018
DOI:
10.4236/am.2018.96051
632
Downloads
1,158
Views
Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration
(Articles)
Yuanfang Lin
,
Lianhua Li
Technology and Investment
Vol.4 No.1B
,January 17, 2013
DOI:
10.4236/ti.2013.41B007
3,142
Downloads
4,635
Views
Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China
(Articles)
Rong Wu
,
Mu Zhang
Journal of Service Science and Management
Vol.6 No.2
,June 10, 2013
DOI:
10.4236/jssm.2013.62015
9,021
Downloads
13,671
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,486
Downloads
7,320
Views
Citations
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