Marketing Strategy - Articles - Scientific Research Publishing

A Review of Nostalgic Marketing (Articles)

Rubo Cui

Journal of Service Science and Management Vol.8 No.1，February 28, 2015

DOI: 10.4236/jssm.2015.81015 19,244 Downloads 31,247 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 108 Downloads 746 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,190 Downloads 6,584 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Is Globalization Changing the Culture from Movie Perspectives? (Articles)

Fang-Mei Tai, Po-Yao Chuang

iBusiness Vol.6 No.4，December 3, 2014

DOI: 10.4236/ib.2014.64017 10,145 Downloads 13,521 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2，April 11, 2016

DOI: 10.4236/tel.2016.62020 2,076 Downloads 2,701 Views Citations
Impact of Internet plus to China Economy Development (Articles)

Zhen Zhao, Wei Xiong, Jingxuan Fang

Modern Economy Vol.7 No.9，August 11, 2016

DOI: 10.4236/me.2016.79096 3,846 Downloads 6,755 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2，March 26, 2020

DOI: 10.4236/ojbm.2020.82057 978 Downloads 3,090 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4，April 12, 2022

DOI: 10.4236/oalib.1108593 154 Downloads 908 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1，January 14, 2016

DOI: 10.4236/ojbm.2016.41007 5,743 Downloads 8,246 Views Citations
Cross Border Co-Operation through Tourism Promotion & Cultural Exchange: A Case Study along Nepal and China (T.A.R.) OBOR—Prospective (Articles)

Lochan Kumar Batala, Kalpana Regmi, Giriraj Sharma

Open Journal of Business and Management Vol.5 No.1，December 28, 2016

DOI: 10.4236/ojbm.2017.51010 2,055 Downloads 4,655 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2，February 24, 2017

DOI: 10.4236/jss.2017.52018 4,275 Downloads 9,416 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1，March 28, 2019

DOI: 10.4236/jhrss.2019.71006 609 Downloads 1,316 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105120 82 Downloads 369 Views Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video (Articles)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

Chinese Studies Vol.12 No.1，February 6, 2023

DOI: 10.4236/chnstd.2023.121003 55 Downloads 289 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5，May 26, 2021

DOI: 10.4236/jss.2021.95034 411 Downloads 4,999 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3，May 29, 2020

DOI: 10.4236/ojbm.2020.83084 603 Downloads 1,731 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6，June 29, 2018

DOI: 10.4236/am.2018.96051 632 Downloads 1,158 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B，January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,142 Downloads 4,635 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2，June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,021 Downloads 13,671 Views Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics (Articles)

Han-Wen Liu, Li-Ren Yang

Open Journal of Social Sciences Vol.2 No.3，March 6, 2014

DOI: 10.4236/jss.2014.23007 4,486 Downloads 7,320 Views Citations

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