Gender Differences in Brand Loyalty - Articles - Scientific Research Publishing

Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,073 Downloads 3,779 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 764 Downloads 1,875 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4，November 4, 2020

DOI: 10.4236/jtst.2020.64015 784 Downloads 3,963 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 223 Downloads 1,338 Views Citations
Determinants of Online Banking Adoption among Ghanaian University Students (Articles)

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe

Journal of Service Science and Management Vol.8 No.2，April 1, 2015

DOI: 10.4236/jssm.2015.82020 4,130 Downloads 6,069 Views Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital (Articles)

Mahuro G. Mbuthia, Egondi Thaddaeus

Open Access Library Journal Vol.2 No.4，April 1, 2015

DOI: 10.4236/oalib.1101213 1,520 Downloads 3,908 Views Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction (Articles)

Maryem Trabelsi

Open Journal of Business and Management Vol.8 No.2，January 21, 2020

DOI: 10.4236/ojbm.2020.82027 1,111 Downloads 3,799 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2，March 31, 2021

DOI: 10.4236/ojbm.2021.92047 648 Downloads 2,085 Views Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study (Articles)

Hemaid Alsulami

American Journal of Industrial and Business Management Vol.11 No.9，September 18, 2021

DOI: 10.4236/ajibm.2021.119059 719 Downloads 4,021 Views Citations
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt (Articles)

Lobna Hafez, Eman Elakkad, Mohamed Gamil

Open Journal of Business and Management Vol.9 No.5，September 23, 2021

DOI: 10.4236/ojbm.2021.95133 2,208 Downloads 14,015 Views Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty (Articles)

Graciano Soares Gomes, Mateus de Jesus Gomes, Agostinho da Cunha Moniz, João Américo, Armando B. M. Afonso, José Adriano Marçal

Journal of Human Resource and Sustainability Studies Vol.11 No.1，March 9, 2023

DOI: 10.4236/jhrss.2023.111007 178 Downloads 1,168 Views Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions (Articles)

Ariunjargal Nergui, Odonchimeg Myagmarsuren, Khishigdalai Ulaankhuu, Erdenetuul Sereeter

Open Journal of Business and Management Vol.11 No.3，May 19, 2023

DOI: 10.4236/ojbm.2023.113058 252 Downloads 1,346 Views Citations
Impact of the Bank’s Image and Reputation on Customer’s Loyalty through Customer’s Trust: A Case of Commercial Banks in Ho Chi Minh City (Articles)

Vo Tan Phong, Vo Mai Duc Anh

Open Journal of Business and Management Vol.11 No.5，September 28, 2023

DOI: 10.4236/ojbm.2023.115145 359 Downloads 1,943 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6，December 4, 2015

DOI: 10.4236/tel.2015.56081 5,906 Downloads 9,082 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6，December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,676 Downloads 10,856 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,360 Downloads 2,825 Views Citations
Gender differences in recognising depression in a case vignette in a university student population: Interaction of participant and vignette subject gender with depressive symptomatology (Articles)

Junko Andou, Toshinori Kitamura

Open Journal of Psychiatry Vol.3 No.4，October 14, 2013

DOI: 10.4236/ojpsych.2013.34041 4,404 Downloads 6,617 Views Citations
An Exploration of Gender System in Igbo Language (Articles)

Christiana Ngozi Ikegwuonu

Open Journal of Modern Linguistics Vol.9 No.4，August 28, 2019

DOI: 10.4236/ojml.2019.94023 877 Downloads 6,508 Views Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin (Articles)

Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana

Journal of Service Science and Management Vol.10 No.4，July 25, 2017

DOI: 10.4236/jssm.2017.104029 4,358 Downloads 12,639 Views Citations
The Extent of the Impact of Social Responsibility Practices on Customer’s Loyalty: Evidence from Jordanian Telecommunication Companies (Articles)

Noor Ahmad Mahmood Alkhudierat

Open Access Library Journal Vol.8 No.12，December 16, 2021

DOI: 10.4236/oalib.1108170 133 Downloads 938 Views Citations

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