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How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,485
Downloads
19,342
Views
Citations
The Baetylus Theorem—The Central Disconnect Driving Consumer Behavior and Investment Returns in Wearable Technologies
(Articles)
James A. Levine
Technology and Investment
Vol.7 No.3
,July 28, 2016
DOI:
10.4236/ti.2016.73008
2,047
Downloads
2,988
Views
Citations
A Five-Step Strategy to Combine Data Sources from Multiple Wearable Sensors
(Articles)
James A. Levine
Technology and Investment
Vol.8 No.1
,February 4, 2017
DOI:
10.4236/ti.2017.81003
1,936
Downloads
3,613
Views
Citations
A Replenishment Model of Dual Sales Channels with Lateral Transshipment Problem Considering Consumer Behavior
(Articles)
Dan Huang
iBusiness
Vol.9 No.4
,December 12, 2017
DOI:
10.4236/ib.2017.94008
892
Downloads
1,818
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,718
Downloads
3,917
Views
Citations
The Impact of Restaurant Coupon Removal on Diners’ Consumption Behavior: A Theoretical Analysis
(Articles)
Tin-Chun Lin
Theoretical Economics Letters
Vol.9 No.1
,January 10, 2019
DOI:
10.4236/tel.2019.91002
4,464
Downloads
7,054
Views
Citations
Dynamic Pricing of Perishable Products with Hybrid Consumer Buying Behavior
(Articles)
Weiwei Ji
,
Xiaofan Xie
,
Yinghui Xiao
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912150
608
Downloads
1,595
Views
Citations
Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo
(Articles)
Njazi Bytyqi
,
Skender Muji
,
Agim Rexhepi
Open Journal of Business and Management
Vol.8 No.2
,March 31, 2020
DOI:
10.4236/ojbm.2020.82063
1,689
Downloads
9,796
Views
Citations
Changing Behavioral Patterns in Grocery Shopping in the Initial Phase of the Covid-19 Crisis—A Qualitative Study of News Articles
(Articles)
Niklas Eriksson
,
Minna Stenius
Open Journal of Business and Management
Vol.8 No.5
,August 10, 2020
DOI:
10.4236/ojbm.2020.85119
4,055
Downloads
10,002
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Consumer Buying Behavior towards E-Commerce: A Survey Study of Consumers at a Selected Online Shopping Site in Dhaka, Bangladesh
(Articles)
Tanvir Abir
,
Taha Husain
,
Shaikh Sabbir Ahmed Waliullah
,
Dewan Muhammad Nura Yazdani
,
Kazi Fayzus Salahin
,
Md Adnan Rahman
Open Journal of Business and Management
Vol.8 No.6
,November 25, 2020
DOI:
10.4236/ojbm.2020.86168
1,901
Downloads
11,203
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
493
Downloads
4,123
Views
Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact
(Articles)
Daissy Moya Sanchez
,
Ramon Martin Guart
,
Andrea Ramírez Moya
,
Joaquim Majó Fernández
Open Journal of Social Sciences
Vol.12 No.6
,June 21, 2024
DOI:
10.4236/jss.2024.126014
95
Downloads
858
Views
Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
,June 28, 2024
DOI:
10.4236/oalib.1111244
163
Downloads
1,186
Views
Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models
(Articles)
Yulin Cai
,
Fengqing Chen
,
Jingyang Zhang
Open Journal of Statistics
Vol.14 No.6
,December 24, 2024
DOI:
10.4236/ojs.2024.146035
71
Downloads
420
Views
Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience
(Articles)
Muruako Emmanuel Chimezie
,
Andrew Benyeogor
,
Anayo Nkamnebe
,
Yaolong Liu
Open Journal of Business and Management
Vol.13 No.1
,January 9, 2025
DOI:
10.4236/ojbm.2025.131016
96
Downloads
546
Views
Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market
(Articles)
Longlong Duan
,
Yongsha Ma
,
Hongshu He
,
Siying Li
,
Yuxin Song
,
Zhan Wu
Theoretical Economics Letters
Vol.15 No.2
,April 30, 2025
DOI:
10.4236/tel.2025.152030
33
Downloads
228
Views
Citations
Developing an Economic Model for Donations: Theoretical Analysis and Policy Implication
(Articles)
Tin-Chun Lin
Theoretical Economics Letters
Vol.9 No.6
,August 27, 2019
DOI:
10.4236/tel.2019.96124
2,671
Downloads
3,691
Views
Citations
An Introspection of Luxury Auto Sales Using Revealed Preference Theory
(Articles)
Derek J. Streidl
Journal of Mathematical Finance
Vol.13 No.3
,August 25, 2023
DOI:
10.4236/jmf.2023.133023
182
Downloads
756
Views
Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica
(Articles)
Adriana Blanco-Metzler
,
Hilda Patricia Nuñez-Rivas
,
Marlene Roselló-Araya
,
Karol Madriz-Morales
,
Karla Benavides-Aguilar
,
Marco Castro-Araya
Food and Nutrition Sciences
Vol.14 No.11
,November 28, 2023
DOI:
10.4236/fns.2023.1411067
138
Downloads
574
Views
Citations
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation
(Articles)
Mark B. Borg
Psychology
Vol.1 No.4
,November 18, 2010
DOI:
10.4236/psych.2010.14040
6,510
Downloads
10,305
Views
Citations
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