Gender Differences in Brand Loyalty - Articles - Scientific Research Publishing

The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,389 Downloads 2,673 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,329 Downloads 2,378 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,907 Downloads 23,609 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,833 Downloads 14,259 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,809 Downloads 6,897 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,558 Downloads 5,229 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,077 Downloads 4,695 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 523 Downloads 7,290 Views Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty (Articles)

Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon

Theoretical Economics Letters Vol.9 No.6，August 29, 2019

DOI: 10.4236/tel.2019.96133 1,287 Downloads 3,495 Views Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5，November 25, 2011

DOI: 10.4236/me.2011.25096 5,903 Downloads 10,169 Views Citations
Are Gender Differences in Empathy Due to Differences in Emotional Reactivity? (Articles)

Linda Rueckert, Brandon Branch, Tiffany Doan

Psychology Vol.2 No.6，September 26, 2011

DOI: 10.4236/psych.2011.26088 11,141 Downloads 21,460 Views Citations
A Research on Emergency DC Power Support Based on DCOI (Articles)

Fan Fan, Yingmin Zhang, Xingyuan Li, Wei Ma

Energy and Power Engineering Vol.5 No.4B，November 11, 2013

DOI: 10.4236/epe.2013.54B166 4,434 Downloads 5,450 Views Citations
A Comparative Analysis of the Differences of Family Education between China and America (Articles)

Caiqiao Huo, Xinfa Yuan

Creative Education Vol.6 No.12，July 13, 2015

DOI: 10.4236/ce.2015.612132 13,077 Downloads 20,070 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1，January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,132 Downloads 10,214 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3，October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,563 Downloads 10,280 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1，January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,740 Downloads 7,246 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2，February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,482 Downloads 19,332 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,839 Downloads 2,624 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,232 Downloads 12,619 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,715 Downloads 3,909 Views Citations

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