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Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
370
Downloads
2,982
Views
Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry
(Articles)
Saddam Nasir Chowdhury
,
Md Omar Faruque
,
Sadia Sharmin
,
Tughlok Talukder
,
Md Abdullah Al Mahmud
,
Golam Dastagir
,
Surove Akter
Open Journal of Business and Management
Vol.12 No.3
,May 21, 2024
DOI:
10.4236/ojbm.2024.123090
2,583
Downloads
44,747
Views
Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University
(Articles)
Abdilrahman Ebrahim
Open Access Library Journal
Vol.11 No.11
,November 30, 2024
DOI:
10.4236/oalib.1112470
58
Downloads
305
Views
Citations
User Acceptance of Personalized and Context-Specific Online Advertising
(Articles)
S. Denise Ruhrberg
,
Giulia Kirstein
,
Katsiaryna S. Baran
Open Journal of Social Sciences
Vol.5 No.3
,March 30, 2017
DOI:
10.4236/jss.2017.53020
2,368
Downloads
4,190
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,714
Downloads
35,731
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
4,478
Downloads
12,428
Views
Citations
Consumers Reaction and Response to Covid-19
(Articles)
Nsiah Abigail
,
Jianghui Zheng
Open Access Library Journal
Vol.8 No.5
,May 31, 2021
DOI:
10.4236/oalib.1106960
190
Downloads
1,423
Views
Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model
(Articles)
Atanu Adhikari
Theoretical Economics Letters
Vol.9 No.2
,February 27, 2019
DOI:
10.4236/tel.2019.92030
2,351
Downloads
10,163
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study
(Articles)
Nasir Uddin
Social Networking
Vol.13 No.3
,July 31, 2024
DOI:
10.4236/sn.2024.133003
124
Downloads
823
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,785
Downloads
9,164
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
,November 2, 2022
DOI:
10.4236/jss.2022.1012004
402
Downloads
4,305
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
414
Downloads
1,791
Views
Citations
Marketing Religion: The Marketing and Islamic Points of View
(Articles)
Morsy Sahlaoui
,
Neji Bouslama
American Journal of Industrial and Business Management
Vol.6 No.4
,April 21, 2016
DOI:
10.4236/ajibm.2016.64041
3,109
Downloads
7,926
Views
Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products
(Articles)
Msafiri Daudi Mbaga
,
Lamya Salim Khamis Al Abri
,
Shekar Bose
,
Houcine Boughanmi
American Journal of Industrial and Business Management
Vol.8 No.6
,June 11, 2018
DOI:
10.4236/ajibm.2018.86097
1,070
Downloads
4,070
Views
Citations
The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions
(Articles)
Greg Clare
,
Nahide Hancer
Food and Nutrition Sciences
Vol.7 No.7
,June 17, 2016
DOI:
10.4236/fns.2016.77058
2,315
Downloads
4,126
Views
Citations
This article belongs to the Special Issue on
Food Processing & Technology
A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior
(Articles)
Deborah J. Webb
,
James H. Murphy
,
Cheryl O. Brown
Theoretical Economics Letters
Vol.7 No.7
,December 7, 2017
DOI:
10.4236/tel.2017.77136
897
Downloads
2,979
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Research on Two-Echelon Green Supply Chain Decision under Government Subsidy
(Articles)
Shilin Zhan
,
Zhengang Shu
,
Hao Jiang
American Journal of Industrial and Business Management
Vol.8 No.3
,March 9, 2018
DOI:
10.4236/ajibm.2018.83032
927
Downloads
1,762
Views
Citations
Perceptions of Individual Behavior in Green Event—From the Theory of Planned Behavior Perspective
(Articles)
Jing Wang
American Journal of Industrial and Business Management
Vol.7 No.8
,August 17, 2017
DOI:
10.4236/ajibm.2017.78070
2,180
Downloads
5,468
Views
Citations
The Intertemporal State Adjustment Model
(Articles)
Michael K. Wohlgenant
Theoretical Economics Letters
Vol.7 No.3
,April 24, 2017
DOI:
10.4236/tel.2017.73043
1,243
Downloads
1,879
Views
Citations
The Mechanism of “Big Data” Impact on Consumer Behavior
(Articles)
Zilong Fang
,
Pengju Li
American Journal of Industrial and Business Management
Vol.4 No.1
,January 23, 2014
DOI:
10.4236/ajibm.2014.41008
9,056
Downloads
15,528
Views
Citations
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