Place Branding - Articles - Scientific Research Publishing

Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research (Articles)

Liying Chen, Ziqi Wang, Hongli Pang

Open Journal of Social Sciences Vol.12 No.4，April 28, 2024

DOI: 10.4236/jss.2024.124037 147 Downloads 711 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 422 Downloads 1,547 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2，February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,262 Downloads 6,551 Views Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US (Articles)

Xinyu Zhang

Beijing Law Review Vol.12 No.2，April 26, 2021

DOI: 10.4236/blr.2021.122023 771 Downloads 3,441 Views Citations
Place Attachment in Seven Areas of Tirana, Albania (Articles)

Peter Nientied, Sotir Dhamo, Dorina Papa, Merita Toska

Current Urban Studies Vol.7 No.2，June 20, 2019

DOI: 10.4236/cus.2019.72010 1,060 Downloads 2,568 Views Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City (Articles)

Müge Riza

Open Journal of Social Sciences Vol.3 No.7，July 24, 2015

DOI: 10.4236/jss.2015.37039 5,388 Downloads 8,647 Views Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities (Articles)

Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary

Open Access Library Journal Vol.5 No.10，October 15, 2018

DOI: 10.4236/oalib.1104882 895 Downloads 3,468 Views Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity (Articles)

Barry Ardley, Calista Craig, Abi Hunt, Claire May

Open Journal of Business and Management Vol.10 No.3，May 12, 2022

DOI: 10.4236/ojbm.2022.103065 1,319 Downloads 6,642 Views Citations
Aristotle’s Definition of Place and of Matter (Articles)

Peter Drum

Open Journal of Philosophy Vol.1 No.1，August 17, 2011

DOI: 10.4236/ojpp.2011.11006 19,332 Downloads 36,770 Views Citations
The Impact of Hi-Technology Navigation Systems on the Reading of the Five Elements of Urban Design, Using the Case of the Central District of Hong Kong (Articles)

Hee Sun (Sunny) Choi, Xinyi Yang

Current Urban Studies Vol.10 No.3，September 29, 2022

DOI: 10.4236/cus.2022.103027 198 Downloads 839 Views Citations
The Suburban Village Residents from the Perspective of Village Organism Theory Construction and Evaluation of Place Attachment Model (Articles)

Jia Li

Open Access Library Journal Vol.11 No.11，November 18, 2024

DOI: 10.4236/oalib.1112389 24 Downloads 209 Views Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? (Articles)

Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24020 8,693 Downloads 16,630 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,261 Downloads 12,737 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,188 Downloads 6,314 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,861 Downloads 15,757 Views Citations
Millenials’ Employer Brand Perception in a German Retail Context (Articles)

Krummel Daniel, Siegfried Patrick, Michel Alex

Journal of Human Resource and Sustainability Studies Vol.8 No.4，December 22, 2020

DOI: 10.4236/jhrss.2020.84023 1,058 Downloads 3,084 Views Citations
This article belongs to the Special Issue on Human Resource and Sustainable Development
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media (Articles)

Chaimae El Idrissi Amiri, Tayeb Ghourdou

Open Journal of Social Sciences Vol.12 No.3，March 25, 2024

DOI: 10.4236/jss.2024.123021 341 Downloads 1,587 Views Citations
This article belongs to the Special Issue on Social Media and Communications
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9，September 27, 2024

DOI: 10.4236/ojapps.2024.149175 140 Downloads 1,325 Views Citations
Extracting Depth Information Using a Correlation Matching Algorithm (Articles)

Mahmoud Abdelhamid, Jeffery Beers, Mohammed Omar

Journal of Software Engineering and Applications Vol.5 No.5，May 29, 2012

DOI: 10.4236/jsea.2012.55036 6,520 Downloads 10,055 Views Citations
Negative feelings experienced by people with mental disorder in the workplace: A qualitative study (Articles)

Hatsumi Yoshii

Health Vol.5 No.9，August 28, 2013

DOI: 10.4236/health.2013.59185 3,749 Downloads 6,384 Views Citations

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