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Rao, S.S., Truong, D., Senecal, S. and Le, T.T. (2007) How Buyers’ Expected Benefits, Perceived Risks, and E-Business Readiness Influence Their E-Marketplace Usage. Industrial Marketing Management, 36, 1035-1045.
https://doi.org/10.1016/j.indmarman.2006.08.001
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