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How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

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DOI: 10.4236/ajibm.2014.41009    4,865 Downloads   8,092 Views   Citations

ABSTRACT

Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

C. Lin and R. Yazdanifard, "How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing," American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 51-57. doi: 10.4236/ajibm.2014.41009.

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