How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

Abstract

Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.

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C. Lin and R. Yazdanifard, "How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing," American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 51-57. doi: 10.4236/ajibm.2014.41009.

Conflicts of Interest

The authors declare no conflicts of interest.

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