Casidy, R. (2014) Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth Evidence from the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing, 26, 142-161. - References

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Casidy, R. (2014) Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing, 26, 142-161. https://doi.org/10.1080/10495142.2014.901004

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