TITLE:
Marketing and Business Analysis in the Era of Big Data
AUTHORS:
Yiying Hu
KEYWORDS:
Big Data Era, Marketing, Business Analysis
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.7,
July
25,
2018
ABSTRACT: With the development of
science and technology, big data, as the most important information carrier for
R&D in high-tech era, has obviously become the latest research and
development hotspot in the field of science and technology. As the latest
characteristics of the times, big data will be faced with huge challenge and
cause a series of related problems for the marketing management models of major
companies. This paper has studied and analyzed
the effect of big data to the enterprises and gets a conclusion that if the
enterprises could not realize the importance of this era and adopt specific
methods, they would be lost by their competitors. This paper has also given
suggestions to the government that it should seize this opportunity to fully
tap the huge value of the hidden potential of big data, promote the benign
development and transformation and upgrading of traditional enterprises, optimize
the allocation of resources, and make enterprises develop quickly for the
development of the national economy.