There are few experiences using Social Web (or Web 2.0) for collaborative learning in public schools of Chile; therefore this is an emerging challenge for professors of the techno-pedagogical units. This article describes innovation strategies that incorporate Social Web tools in the formal education process in Chile. Using scholar ethnographies we describe 26 different classrooms experiences (between 2010 and 2012) using YouTube (for secondary schools) and GigaPan (for primary schools) to teach history and language contents, respectively. The main conclusions show the motivational drive that the Social Web provides in the regular classroom setting. The teachers valued positively the result of the students work groups, and the exchange of experiences among groups.