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Affiliation
ISSN
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Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,439
Downloads
10,356
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,055
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,197
Downloads
18,488
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,451
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,077
Downloads
12,124
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,528
Downloads
3,652
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
849
Downloads
3,158
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
657
Downloads
1,703
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
612
Downloads
3,261
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
163
Downloads
797
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,444
Downloads
11,481
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,246
Downloads
2,833
Views
Citations
Strong Words or Moderate Words: A Comparison of the Reliability and Validity of Responses on Attitude Scales
(Articles)
Bruce B. Frey
,
Lisa M. Edwards
Psychology
Vol.2 No.1
,February 25, 2011
DOI:
10.4236/psych.2011.21008
6,327
Downloads
12,227
Views
Citations
Psychological effects of infertility in clinical varicocele patients
(Articles)
Ali Asghar Ketabchi
,
Mahsa Ketabchi
Health
Vol.3 No.8
,August 10, 2011
DOI:
10.4236/health.2011.38083
5,482
Downloads
10,077
Views
Citations
A Survey-Based Discussion on Perception and Attitude towards CSR in China
(Articles)
Yiming Wu
Creative Education
Vol.4 No.4
,April 15, 2013
DOI:
10.4236/ce.2013.44040
8,867
Downloads
12,700
Views
Citations
Motivation and Attitude: Two Important Non-Intelligence Factors to Arouse Students’ Potentialities in Learning English
(Articles)
Yi Liu
Creative Education
Vol.5 No.14
,August 15, 2014
DOI:
10.4236/ce.2014.514140
10,191
Downloads
15,920
Views
Citations
Does the Metacognitive Attitude Predict Work Motivation in Italian Teachers?
(Articles)
Paola Magnano
,
Giuseppe Santisi
,
Tiziana Ramaci
Open Journal of Social Sciences
Vol.2 No.12
,December 26, 2014
DOI:
10.4236/jss.2014.212014
3,527
Downloads
4,865
Views
Citations
Investigating the Relationship between Positive Self-Concept and Success of Academic Staffs at University of Guilan, Iran
(Articles)
Abbas Sadeghi
,
Setareh Azizi
,
Samane Moosa Poor
Psychology
Vol.6 No.16
,December 31, 2015
DOI:
10.4236/psych.2015.616212
3,491
Downloads
4,338
Views
Citations
Knowledge, Attitude and Practices about Colostrum Feeding among Pregnant Women in Military Hospital Rawalpindi of Pakistan
(Articles)
Rifat Aisha
,
Fakhar Batool
,
Saema Sultana
Open Journal of Nursing
Vol.6 No.4
,April 28, 2016
DOI:
10.4236/ojn.2016.64032
3,488
Downloads
7,998
Views
Citations
Knowledge and Attitude towards Ionizing Radiation among Patients Attending the King Khalid Hospital Najran, Saudi Arabia
(Articles)
Mana Goblan Almatared
,
Ali Mohammed Almansour
,
Abdulrazak Eissa Alquidaihi
,
Hakeem Olatunde Agbaje
,
Ali Saleh Almutared
Journal of Biosciences and Medicines
Vol.5 No.10
,October 30, 2017
DOI:
10.4236/jbm.2017.510008
1,511
Downloads
4,857
Views
Citations
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