Platform Brand Value - Articles - Scientific Research Publishing

Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6，October 31, 2017

DOI: 10.4236/tel.2017.76126 1,950 Downloads 5,289 Views Citations
Incorporating AOSD to Enhance Model Driven Architecture (Articles)

Yashwant Singh, Manu Sood, Tarun Gupta, Atish Thakur

Journal of Software Engineering and Applications Vol.4 No.1，January 27, 2011

DOI: 10.4236/jsea.2011.41003 4,996 Downloads 9,216 Views Citations
Social Presence, Network Effect, Cross-Channel Free Riding (Articles)

Yi Zhang, Yanan Wang, Wenxi Guo, Haiquan Chen

American Journal of Industrial and Business Management Vol.10 No.8，August 26, 2020

DOI: 10.4236/ajibm.2020.108095 517 Downloads 1,576 Views Citations
Analysis of Digital Finance Innovation of Platform Enterprises (Articles)

Jiaxuan Wu

Open Access Library Journal Vol.9 No.8，August 26, 2022

DOI: 10.4236/oalib.1109190 92 Downloads 752 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4，September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,233 Downloads 7,708 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3，March 11, 2015

DOI: 10.4236/fns.2015.63033 3,843 Downloads 5,295 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3，March 18, 2015

DOI: 10.4236/me.2015.63036 5,131 Downloads 7,649 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4，April 17, 2015

DOI: 10.4236/me.2015.64045 6,742 Downloads 9,492 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9，September 21, 2015

DOI: 10.4236/ajibm.2015.59059 4,951 Downloads 7,463 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4，October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,018 Downloads 3,934 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11，November 6, 2015

DOI: 10.4236/ajibm.2015.511063 4,917 Downloads 6,690 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12，December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,662 Downloads 6,217 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2，February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,240 Downloads 6,480 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9，September 1, 2016

DOI: 10.4236/pp.2016.79045 2,615 Downloads 6,860 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4，August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,069 Downloads 8,239 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,748 Downloads 6,444 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,167 Downloads 6,250 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10，October 29, 2018

DOI: 10.4236/oalib.1104977 4,808 Downloads 43,217 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1，January 18, 2019

DOI: 10.4236/me.2019.101016 1,908 Downloads 3,654 Views Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes (Articles)

Jihua Zhang, Ming Tan, Ningning Wang

Open Journal of Social Sciences Vol.7 No.3，March 26, 2019

DOI: 10.4236/jss.2019.73037 813 Downloads 1,583 Views Citations

<...678 ...>

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies