Brand Core Values - Articles - Scientific Research Publishing

Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4，October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,018 Downloads 3,934 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11，November 6, 2015

DOI: 10.4236/ajibm.2015.511063 4,916 Downloads 6,687 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12，December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,662 Downloads 6,217 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2，February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,240 Downloads 6,478 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9，September 1, 2016

DOI: 10.4236/pp.2016.79045 2,614 Downloads 6,859 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4，August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,069 Downloads 8,238 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1，January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,333 Downloads 3,893 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,748 Downloads 6,443 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,166 Downloads 6,249 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,845 Downloads 15,681 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7，July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,240 Downloads 2,596 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10，October 29, 2018

DOI: 10.4236/oalib.1104977 4,806 Downloads 43,208 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1，January 18, 2019

DOI: 10.4236/me.2019.101016 1,907 Downloads 3,648 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3，March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,105 Downloads 10,773 Views Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes (Articles)

Jihua Zhang, Ming Tan, Ningning Wang

Open Journal of Social Sciences Vol.7 No.3，March 26, 2019

DOI: 10.4236/jss.2019.73037 813 Downloads 1,582 Views Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology (Articles)

Jiaye Huang

American Journal of Industrial and Business Management Vol.9 No.10，October 28, 2019

DOI: 10.4236/ajibm.2019.910126 975 Downloads 2,100 Views Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11，November 20, 2019

DOI: 10.4236/jss.2019.711013 917 Downloads 2,313 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8，December 17, 2019

DOI: 10.4236/tel.2019.98184 760 Downloads 2,557 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1，December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,525 Downloads 8,726 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12，December 24, 2019

DOI: 10.4236/ajibm.2019.912149 930 Downloads 2,461 Views Citations

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