Online Behavioral Advertising - Articles - Scientific Research Publishing

When and Why Negative Emotional Appeals Work in Advertising: A Review of Research (Articles)

Minxia Zheng

Open Journal of Social Sciences Vol.8 No.3，March 6, 2020

DOI: 10.4236/jss.2020.83002 9,169 Downloads 20,546 Views Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects (Articles)

Olivier Bile

Theoretical Economics Letters Vol.10 No.3，June 30, 2020

DOI: 10.4236/tel.2020.103044 463 Downloads 1,462 Views Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality (Articles)

Yiran Zhang, Kailai Jiang

Open Access Library Journal Vol.8 No.5，May 24, 2021

DOI: 10.4236/oalib.1107437 122 Downloads 544 Views Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan (Articles)

Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi

Open Journal of Social Sciences Vol.9 No.7，July 20, 2021

DOI: 10.4236/jss.2021.97015 346 Downloads 2,600 Views Citations
Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5，May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,330 Downloads 15,268 Views Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2，May 31, 2022

DOI: 10.4236/ajc.2022.102011 146 Downloads 735 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4，June 9, 2022

DOI: 10.4236/ojbm.2022.104086 364 Downloads 2,896 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12，November 2, 2022

DOI: 10.4236/jss.2022.1012004 402 Downloads 4,308 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2，April 10, 2023

DOI: 10.4236/tel.2023.132015 148 Downloads 559 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4，December 29, 2023

DOI: 10.4236/ajc.2023.114030 135 Downloads 630 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4，November 1, 2024

DOI: 10.4236/ajc.2024.124028 96 Downloads 677 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4，December 19, 2024

DOI: 10.4236/ajc.2024.124030 43 Downloads 181 Views Citations
The Chancellor’s New Robes: Online Education (Articles)

Stan Braude, Jon Merrill

Creative Education Vol.4 No.7B，July 16, 2013

DOI: 10.4236/ce.2013.47A2009 4,986 Downloads 7,286 Views Citations
This article belongs to the Special Issue on Higher Education
Requirements Quality Online Courses (Articles)

Dragan Damjanović

Intelligent Information Management Vol.6 No.3，April 29, 2014

DOI: 10.4236/iim.2014.63010 3,503 Downloads 5,050 Views Citations
Andragogy and Engagement in Online Learning: Tenets and Solutions (Articles)

Barry Chametzky

Creative Education Vol.5 No.10，June 19, 2014

DOI: 10.4236/ce.2014.510095 10,781 Downloads 17,722 Views Citations
Internet and Social Networks: On the Need to Be Online (Articles)

Caetano da Providência Santos Diniz, Elisângela Cláudia de Medeiros Moreira

Psychology Vol.6 No.5，April 3, 2015

DOI: 10.4236/psych.2015.65049 5,103 Downloads 6,672 Views Citations
A Novel Black Box Based Behavioral Model of Power Amplifier for WCDMA Applications (Articles)

Amandeep Singh Sappal, Manjeet Singh Patterh, Sanjay Sharma

Communications and Network Vol.2 No.3，September 10, 2010

DOI: 10.4236/cn.2010.23024 4,703 Downloads 9,349 Views Citations
Testing Validity of Using Sample Mean in Studies of Behavioral Facts (Articles)

Yongchen Zou, Runqi Hu

Modern Economy Vol.2 No.3，July 29, 2011

DOI: 10.4236/me.2011.23040 5,169 Downloads 8,301 Views Citations
Qualified “in shelter” dogs’ evaluation and training to promote successful dog-human relationships (Articles)

Marilena Sticco, Roberto Trentini, Pia Lucidi

Open Journal of Animal Sciences Vol.1 No.3，October 14, 2011

DOI: 10.4236/ojas.2011.13018 5,505 Downloads 11,406 Views Citations
Effects of Stress Management Training by Using Cognitive-Behavioral Method on Reducing Anxiety and Depression among Parents of Children with Mental Retardation (Articles)

Abbas Ali Hosseinkhanzadeh, Taiebeh Yeganeh, Nouradin Rashidi, Ghasem Zareimanesh, Nouradin Fayeghi

Sociology Mind Vol.3 No.1，January 23, 2013

DOI: 10.4236/sm.2013.31011 5,569 Downloads 10,034 Views Citations

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