Brand Identity - Articles - Scientific Research Publishing

Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands (Articles)

Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

Chinese Studies Vol.7 No.1, January 15, 2018

DOI: 10.4236/chnstd.2018.71001 1,254 Downloads 2,889 Views Citations
Graphic Design Theory Research and Application in Packaging Technology (Articles)

E. Bankole Oladumiye

Art and Design Review Vol.6 No.1, February 11, 2018

DOI: 10.4236/adr.2018.61003 4,461 Downloads 25,618 Views Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley (Articles)

Ju Zhu, Mingfang Zhu

Journal of Service Science and Management Vol.11 No.6, November 30, 2018

DOI: 10.4236/jssm.2018.116039 1,602 Downloads 3,782 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,030 Downloads 6,750 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10, October 23, 2019

DOI: 10.4236/ajibm.2019.910124 757 Downloads 1,849 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11, November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,282 Downloads 2,455 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7, July 28, 2022

DOI: 10.4236/pp.2022.137019 260 Downloads 1,290 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4, November 9, 2022

DOI: 10.4236/adr.2022.104037 344 Downloads 1,593 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 329 Downloads 1,835 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 897 Downloads 7,280 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 238 Downloads 1,559 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 205 Downloads 1,974 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 136 Downloads 753 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,536 Downloads 7,390 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,934 Downloads 6,082 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,019 Downloads 10,280 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 450 Downloads 2,427 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 36 Downloads 195 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 4 Downloads 55 Views Citations
The Sexual Division of Household Labor (Articles)

Thomas V. Frederick, Jack O. Balswick

Psychology Vol.2 No.5, August 31, 2011

DOI: 10.4236/psych.2011.25079 6,892 Downloads 12,575 Views Citations

First <...345 ...>Last

	customer@scirp.org
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies