Online Consumer Behavior - Articles - Scientific Research Publishing

Dynamic Pricing of Perishable Products with Hybrid Consumer Buying Behavior (Articles)

Weiwei Ji, Xiaofan Xie, Yinghui Xiao

American Journal of Industrial and Business Management Vol.9 No.12，December 24, 2019

DOI: 10.4236/ajibm.2019.912150 607 Downloads 1,591 Views Citations
Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo (Articles)

Njazi Bytyqi, Skender Muji, Agim Rexhepi

Open Journal of Business and Management Vol.8 No.2，March 31, 2020

DOI: 10.4236/ojbm.2020.82063 1,688 Downloads 9,789 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2，March 22, 2023

DOI: 10.4236/ojbm.2023.112032 644 Downloads 2,876 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 492 Downloads 4,100 Views Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6，June 21, 2024

DOI: 10.4236/jss.2024.126014 95 Downloads 855 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6，June 28, 2024

DOI: 10.4236/oalib.1111244 162 Downloads 1,167 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11，November 26, 2024

DOI: 10.4236/jcc.2024.1211009 196 Downloads 1,050 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6，December 24, 2024

DOI: 10.4236/ojs.2024.146035 70 Downloads 401 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1，January 9, 2025

DOI: 10.4236/ojbm.2025.131016 94 Downloads 528 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2，April 30, 2025

DOI: 10.4236/tel.2025.152030 31 Downloads 199 Views Citations
Developing an Economic Model for Donations: Theoretical Analysis and Policy Implication (Articles)

Tin-Chun Lin

Theoretical Economics Letters Vol.9 No.6，August 27, 2019

DOI: 10.4236/tel.2019.96124 2,671 Downloads 3,689 Views Citations
An Introspection of Luxury Auto Sales Using Revealed Preference Theory (Articles)

Derek J. Streidl

Journal of Mathematical Finance Vol.13 No.3，August 25, 2023

DOI: 10.4236/jmf.2023.133023 181 Downloads 750 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3，March 20, 2025

DOI: 10.4236/oalib.1113011 33 Downloads 171 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4，June 12, 2024

DOI: 10.4236/ojbm.2024.124110 367 Downloads 2,675 Views Citations
Research on the Impact of Online Service Remedy on Customer Interactive Behavior in Virtual Brand Community (Articles)

Hai Hu, Dongpu Li

Open Journal of Business and Management Vol.7 No.1，January 3, 2019

DOI: 10.4236/ojbm.2019.71010 1,053 Downloads 1,999 Views Citations
Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory (Articles)

Jianfei Xie

Open Journal of Social Sciences Vol.7 No.5，May 8, 2019

DOI: 10.4236/jss.2019.75004 2,313 Downloads 4,376 Views Citations
Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior (Articles)

Donn Enrique Moreno, Erika Fabre, Michael Pasco

Open Journal of Business and Management Vol.10 No.1，January 14, 2022

DOI: 10.4236/ojbm.2022.101014 1,768 Downloads 17,285 Views Citations
The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model (Articles)

Qinchang Zhu

Open Journal of Business and Management Vol.4 No.4，October 31, 2016

DOI: 10.4236/ojbm.2016.44076 2,468 Downloads 6,373 Views Citations
Confused Customer: Sizing and Styling Related Matters in Online Fashion Shopping in Sri Lanka (Articles)

Sumith Gopura, Lakmali Kothalawala

Open Journal of Social Sciences Vol.9 No.9，September 2, 2021

DOI: 10.4236/jss.2021.99008 447 Downloads 2,831 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3，March 30, 2017

DOI: 10.4236/jss.2017.53020 2,365 Downloads 4,185 Views Citations

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