Brand Analysis - Articles - Scientific Research Publishing

A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7，July 24, 2015

DOI: 10.4236/jss.2015.37040 4,632 Downloads 7,644 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1，January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,776 Downloads 6,799 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2，February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,662 Downloads 6,249 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3，August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,548 Downloads 5,383 Views Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective (Articles)

Wei Wei, Haiying Wei, Yaxuan Ran, Hongyan Liu

Journal of Service Science and Management Vol.10 No.1，February 24, 2017

DOI: 10.4236/jssm.2017.101002 1,643 Downloads 3,239 Views Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands (Articles)

Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

Chinese Studies Vol.7 No.1，January 15, 2018

DOI: 10.4236/chnstd.2018.71001 1,165 Downloads 2,555 Views Citations
Graphic Design Theory Research and Application in Packaging Technology (Articles)

E. Bankole Oladumiye

Art and Design Review Vol.6 No.1，February 11, 2018

DOI: 10.4236/adr.2018.61003 4,138 Downloads 23,822 Views Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley (Articles)

Ju Zhu, Mingfang Zhu

Journal of Service Science and Management Vol.11 No.6，November 30, 2018

DOI: 10.4236/jssm.2018.116039 1,451 Downloads 2,995 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2，March 28, 2019

DOI: 10.4236/ojbm.2019.72038 1,868 Downloads 6,086 Views Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity (Articles)

Zhuolin Xiao, Zhensong Cai

Open Journal of Business and Management Vol.7 No.2，April 11, 2019

DOI: 10.4236/ojbm.2019.72051 724 Downloads 1,695 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10，October 23, 2019

DOI: 10.4236/ajibm.2019.910124 620 Downloads 1,462 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11，November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,152 Downloads 2,033 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7，July 28, 2022

DOI: 10.4236/pp.2022.137019 178 Downloads 976 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4，November 9, 2022

DOI: 10.4236/adr.2022.104037 246 Downloads 1,163 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 235 Downloads 1,318 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115126 594 Downloads 4,916 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4，July 23, 2024

DOI: 10.4236/ojbm.2024.124134 131 Downloads 896 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,327 Downloads 6,476 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2，April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,810 Downloads 5,617 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,618 Downloads 8,091 Views Citations

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