Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,762
Downloads
2,394
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,098
Downloads
11,771
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,540
Downloads
3,341
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
874
Downloads
2,991
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
667
Downloads
1,603
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
172
Downloads
759
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
53
Downloads
271
Views
Citations
Materialism, Fashion Involvement, Fashion Innovativeness and Use Innovativeness: Exploring Direct and Indirect Relationships
(Articles)
Vikas Gautam
,
Vikram Sharma
Theoretical Economics Letters
Vol.8 No.11
,August 22, 2018
DOI:
10.4236/tel.2018.811158
925
Downloads
2,877
Views
Citations
The Effect of Consumption on the Appearance of Closers Implemented by 3D Printer Technology (FDM)
(Articles)
Sanaa Abdullah Alsiyami
,
Shadia Salah Salem
Journal of Textile Science and Technology
Vol.8 No.4
,September 16, 2022
DOI:
10.4236/jtst.2022.84014
146
Downloads
671
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,730
Downloads
8,070
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,467
Downloads
10,079
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,258
Downloads
2,513
Views
Citations
Habitual Difference in Fashion Behavior of Female College Students between Japan and Thailand
(Articles)
Aliyaapon Jiratanatiteenun
,
Chiyomi Mizutani
,
Saori Kitaguchi
,
Tetsuya Sato
,
Kanji Kajiwara
Advances in Applied Sociology
Vol.2 No.4
,December 20, 2012
DOI:
10.4236/aasoci.2012.24034
6,903
Downloads
12,611
Views
Citations
Boobs Out! A Perspective on Fashion, Sexuality and Equality
(Articles)
Sarah E. Reynolds
Art and Design Review
Vol.5 No.2
,May 22, 2017
DOI:
10.4236/adr.2017.52009
2,453
Downloads
8,598
Views
Citations
A Study on the Conceptual Design of Fashion Product
(Articles)
Yue Hu
,
Ying Liu
Art and Design Review
Vol.5 No.4
,November 22, 2017
DOI:
10.4236/adr.2017.54020
2,020
Downloads
7,052
Views
Citations
Performance Analysis of China’s Fast Fashion Clothing Market Based on SCP Model
(Articles)
Lu Ge
,
Xuran Sun
,
Chenggang Li
Open Journal of Business and Management
Vol.7 No.1
,December 19, 2018
DOI:
10.4236/ojbm.2019.71007
3,596
Downloads
8,324
Views
Citations
Research on the Characteristics of the Curriculum System of Fashion Management Major in Foreign Universities
(Articles)
Chenggang Li
,
Wenli Li
Modern Economy
Vol.10 No.11
,November 11, 2019
DOI:
10.4236/me.2019.1011138
405
Downloads
838
Views
Citations
Enlargement of Useful Lifespan of Different Garments by Adopting Refashion
(Articles)
Md. Suruj-Zaman
,
Khurshid Jahan
,
Farhana Sharmin Nisa
,
Raihan Hossain
,
Al Amin Ador
,
Md. Sabbir Hossain
,
Md. Nazmul Hasan Khandoker
,
Taosif Ahmed
Art and Design Review
Vol.9 No.1
,December 30, 2020
DOI:
10.4236/adr.2021.91001
430
Downloads
1,651
Views
Citations
Factors That Influence Consumers’ Behaviors in Fashion Market
(Articles)
Xitong Xiang
Open Journal of Business and Management
Vol.9 No.6
,November 3, 2021
DOI:
10.4236/ojbm.2021.96154
1,256
Downloads
16,886
Views
Citations
Measuring the Effectiveness of a Proposed Educational Program in Teaching Pattern-Making of Children’s Clothing to Severely Hearing-Impaired Students Using E-Learning
(Articles)
Afra Al Liati
,
Maha Al-Dabagh
Open Journal of Social Sciences
Vol.9 No.12
,December 7, 2021
DOI:
10.4236/jss.2021.912002
169
Downloads
873
Views
Citations
<
...
2
3
4
...
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top